Marketing Daily - Alessandro Benetton on building a brand out of controversy; plus Change4Life, James Purnell, Weve and Tesco

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing February 2013   Latest News   Alessandro Benetton on building a brand out of controversy Judy Attwell, 14 February 2013   The Benetton chairman tells Judy Attwell about swapping a career in finance...     Brands line up for new mobile ad platform Weve Matthew Chapman, 14 February 2013   As three networks join forces on mobile marketing proposition Weve, how will...     Change4Life makes a 'welcome and important' return Russ Lidstone, chief executive, Havas Worldwide London, 14 February 2013   Marketing's unique weekly analysis of ad recall in association with TNS.     James Purnell to oversee marketing at BBC Ben Bold, 14 February 2013   The BBC has appointed former culture secretary James Purnell as director of...     Tesco aims to re-engage consumers with 'new conversation' in spring ads Ben Bold, 14 February 2013   Tesco has outlined its ambitions for a spring advertising campaign that it...     Pause, observe and take decisive action in the social universe Graham Oakes, 14 February 2013   Marketers need to develop the ability to observe issues affecting their brand,...     Lipton Tea runs Instagram photo challenge John Reynolds, 13 February 2013   Unilever-owned Lipton Tea is targeting a younger demographic for the first time,...     Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant? We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.   Also in the News   Paddy Power promises to throw 'kitchen sink' at papal election John Reynolds, 13 February 2013   Tesco Mobile recruits O2 marketer Simon Groves for CMO role Alex Brownsell, 13 February 2013       Blogs     Blind data or blind date? Get the Valentine’s Day edge. Mark Tomkins, TDA   Our industry is built on data. We spend our lives extracting and extrapolating it. We're experts at sifting and...     Demystifying mobile Mark Bainbridge   It’s sometimes a bit easy to get obsessed with our own subject matter, wondering how anyone ever coped without our...     Capturing the Super Bowl buzz James Withey   Super Bowl LXVII was truly epic this year; from the high octane game, to the star studded half time performances,...     Going beyond the CSR facade Hamish Pringle   The House of Commons seems like a fitting place to discuss social responsibility, with our politicians under scrutiny to deliver...     How will the high street prosper in 2013? Hayley Thomas   It's not been a great couple of weeks for the high street, and shoppers have been hitting social networking sites...             Whitepapers     New Laws for Online Advertising: Are You Compliant? (Webcast)   New rules from the UK Committee on Advertising Practices (CAP) covering ...     Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)   The online retail industry is developing at a rapid pace; evolving in li...     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 2-part SE...     Inventive Strategies to Win Over the Student Market (Webcast)   With the average student spending over 3.7 hours a day online and a comb...         Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office) Product Marketing Manager - Food & Beverage, Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire Digital Marketing Executive, Egmont Uk Ltd Competitive, Shepherds Bush Senior Digital Web Designer - Digital & Content Agency, Silver Drum £45 - 55,000 + benefits, London Brand Marketing Executive-COSMO Restaurants Group, COSMO Service Ltd Base - £25,000 to £28,000 per annum plus benefits and bonus, Barnet Senior Digital Planner, Major Players £60000 - £850000 per annum, City of London Online Agency Sales Manager - Tech & Content Provider, Silver Drum £40,000 + bonus + benefits, London Senior Sales Manager - (Mobile Operators Vertical), Velti Excellent basic, commission and stock, Central London Online Publishers - New Business Manager - Tech & Content, Silver Drum £40,000 + bonus + benefits, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ▼  February (133) Media PM - Chris Blackhurst, TV advertising, Googl... 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