| Transparency needn't be a novel concept in video advertising | | 20 February 2013, 11:23AM |  It's happened to almost everyone. You go to a blog - say, to find a trick in Excel - then suddenly, you hear loud audio. You desperately scan the page to mute whatever is making the noise, scrolling down and find a video player embedded there, autoplaying a video you did not intend to watch, often with a VAST standard pre-roll ad in front of it.
| | | | How you can make the most out of social media disasters | | 20 February 2013, 11:07AM |  When it comes to recent social media disasters, there are no shortage of examples.
Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included a prestigious roll call of brands such as Waitrose, McDonalds, Gap and Qantas – these household names, and many more, had all suffered from a social media fail.
| | | | Swiftkey launch gesture typing | | 20 February 2013, 10:51AM |  Swiftkey has in the space of just a couple of years become one of the best selling apps on the Android platforms. It installs a keyboard on your phone that can be linked to Gmail, Facebook, Twitter, SMS, and blogs, then uses natural language technology to predict which word you are going to type next .
| | | | The BRIT Awards 2013 winners according to social media [infographic] | | 20 February 2013, 10:44AM |  The BRIT Awards 2013 is almost upon us again and tonight we will find out who has picked the Damien Hirst designed prizes in what has been a stellar year for British music. Amazingly it is the 33rd year of the BRIT Awards, which take place later this evening at London’s O2 Arena, hosted for the fourth time by Gavin & Stacey star James Corden.
| | | | The Pros and Cons of Google's Enhanced Campaigns | | 19 February 2013, 11:21AM |  For the past 18 months, PPC'ers all over the world have been happily creating mobile, tablet and desktop campaigns following Google's announcement that tablets could be targeted. Many advertisers rejoiced at this new found ability to monitor user behaviours by device, optimising campaigns in line with this. Many will have also capitalised on the lower click costs, higher click though rates and stronger conversion rates that we have often observed on tablet campaigns. And, over the course of the past year more and more advertisers will have shifted budget away from desktop campaigns to support this surge in the volume experienced on other devices, with many seeing positive results from this.
| | | | How to avoid the pitfalls of a multi-national website | | 19 February 2013, 9:57AM |  A strong online presence has transformed opportunities for international expansion. Yet while most organisations now recognise that a local language site - and not just a poor translation - is essential, how many truly understand the impact on revenue and the brand value implications of failing to deliver country sensitive as well as language specific content?
| | | | What's the worth of a Facebook fan? | | 19 February 2013, 9:30AM |  At a time when Facebook's user-specific advertising methods have been under some critique, how beneficial can a social media presence aimed at acquiring fans to achieve a return on investment be? As it turns out, quite beneficial.
| | | | | | | Brands need to give customers apps for instant feedback | | 19 February 2013, 2:04AM |  Customer service has now irrevocably changed from call centres to apps. More and more people demand instant information rather than a distant security obsessed call centres who probably can't help you anyway!
| | | | Twitter gaffes show Tories still grappling with subtleties of digital campaigning | | 18 February 2013, 11:46AM |  The by-election to replace shamed Liberal Democrat Chris Huhne is heating up, and the Conservative Party yesterday came in for criticism after many of its MPs tweeted exactly the same phrase attacking the Lib Dems on housing policy in the Eastleigh constituency, and accusing their coalition partners of ‘broken promises’. Far from showing the party as united and on message, the gaffe highlighted that the Conservatives are still finding it hard to conduct a digital campaign effectively and subtly, and left them open to ridicule from political opponents.
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