Tuesday, 19 February 2013

Marketing Daily - Barclays marketers warned they must adhere to new brand 'values'; plus Burger King, Apple, Christian Aid, and MINI

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Barclays marketers warned they must adhere to new brand 'values'
Alex Brownsell,
19 February 2013
 

Barclays has warned marketing staff that they must adhere to its new...

Barclays: chief executive Antony Jenkins unveiled strategic review
 
 
Purpose and values: Barclays plots its return from the brink
Alex Brownsell,
19 February 2013
 

As the foundations for a long-term overhaul of business practice are put...

Purpose and values: Barclays plots its return from the brink
 
 
Will we ever want an 'emotional' relationship with a bank, especially Barclays?
Rachel Barnes,
19 February 2013
 

'I've got a big meeting with the big cheese from the big...

Will we ever want an 'emotional' relationship with a bank, especially Barclays?
 
 
BK Twitter feeds grows by 20,000 following hacking
John Reynolds,
19 February 2013
 

Burger King's official feed is up-and-running today and boasting 20,000 new followers,...

Burger King: regains control of its Twitter account
 
 
Apple retains top spot but UK brands fall, says Brand Finance survey
John Reynolds,
19 February 2013
 

Samsung has jumped from sixth to the number two spot, while Apple...

Martin Scorsese: stars in 2012 Apple iPhone commercial
 
 
Soft drinks industry to fight obesity accusations with marketing campaign
John Reynolds,
19 February 2013
 

The UK soft-drinks industry is plotting a marketing campaign to fight accusations...

Soft drinks: industry under fire from lobbyists
 
 
Growth in time-shifted TV viewing expected to level out
Alex Brownsell,
19 February 2013
 

Time-shifted viewing via digital TV recorders (DTRs) is expected to plateau over...

TV viewing figures have levelled out
 
 
Christian Aid Week to adopt 'celebratory' tone in new ads
Gemma Charles,
19 February 2013
 

Christian Aid, the international development charity, is to adopt a more 'celebratory'...

Christian Aid: looking to strike a more upbeat tone
 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.

 
Also in the News
 
Game seeks marketing director to lead new strategy
John Reynolds,
19 February 2013
 
Mini launches tongue-in-cheek horsemeat ad
Sara Kimberley,
19 February 2013
 
 
 
Blogs
 
 
What Netflix’s ‘House of Cards’ really means for TV
Lindsey Clay
 

You might have heard that the on-demand subscription service Netflix recently invested in a series of exclusive TV content in...

 
 
Who wants to be average?
Jane Hodson
 

The most damning of all the pejoratives - average. Average intelligence, average height, average earnings. The word average doesn't really...

 
 
Blind data or blind date? Get the Valentine’s Day edge.
Mark Tomkins, TDA
 

Our industry is built on data. We spend our lives extracting and extrapolating it. We're experts at sifting and...

 
 
Demystifying mobile
Mark Bainbridge
 

It’s sometimes a bit easy to get obsessed with our own subject matter, wondering how anyone ever coped without our...

 
 
Capturing the Super Bowl buzz
James Withey
 

Super Bowl LXVII was truly epic this year; from the high octane game, to the star studded half time performances,...

 
 
 
 
 
 
Whitepapers
 
 
New Laws for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
 
 
Jobs of the Week

Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh

Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office)

Product Marketing Manager - Food & Beverage, Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel

Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire

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Marketing Executive - up to £30k! (Professional Services), Propel £25000 - £30000 per annum + Excellent Benefits, City of London

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Marketing and Design Assistant, Blue Skies Marketing Recruitment £16000 to £20000 per annum, Preston

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