Marketing Daily - Social Brands: accountability continues to elude social marketers. Plus Cadbury, Findus, Nintendo, and DFS

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View in web browser View text-only version   Breaking news from Marketing February 2013   Latest News   Social Brands: accountability continues to elude social marketers Ben Bold, 08 February 2013   Yesterday's Social Brands conference, in association with Marketing, indicated that while social...     Experiments to evaluation: social media gets serious Claire Beale, 08 February 2013   You might notice there's something of a theme to this week's issue....     Cadbury Joyville campaign to focus on taste John Reynolds, 08 February 2013   Cadbury is to launch its latest Joyville campaign next week as the...     Horse meat tests demanded by FSA John Reynolds, 08 February 2013   Food retailers have been told that they must carry out tests on...     Brand barometer: Social media performance of Nintendo Staff, 08 February 2013   A look at the performance of Nintendo in social media over the...     Going cold turkey on 'in your face' sale ads is the only way to avoid brand harm Richard Alford, managing director, M&C Saatchi, 07 February 2013   Marketing's unique weekly analysis of ad recall in association with TNS.     Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum 07 February 2013   Asda Income Tracker data paints a bleak picture of continued pressure on...     Champions of Design: Winsor & Newton 06 February 2013   The art materials brand has been providing the world's artists with tools...       Also in the News   Swinton Insurance appoints BJL ahead of rebrand Maisie McCabe, 08 February 2013   Monster.co.uk unveils first TV ad since 2008 Maisie McCabe, 07 February 2013   Virgin Media secures FilmFlex deal for movies Arif Durrani, 08 February 2013   Disney 'exploring exit' for ESPN UK Maisie McCabe, 07 February 2013       Blogs     Capturing the Super Bowl buzz James Withey   Super Bowl LXVII was truly epic this year; from the high octane game, to the star studded half time performances,...     Going beyond the CSR facade Hamish Pringle   The House of Commons seems like a fitting place to discuss social responsibility, with our politicians under scrutiny to deliver...     How will the high street prosper in 2013? Hayley Thomas   It's not been a great couple of weeks for the high street, and shoppers have been hitting social networking sites...     Beyond the self-indulgence of sponsorship Jim Dowling   Some people think that sponsorship is one big piss-take. Self-indulgent people pleasing themselves by climbing mountains and going on long...     Super Bowl shows why brands need to be always-on with their advertising Gareth James   In a world where ads run all the time, real-time gets its moment in the sun (well, dark actually) at...             Whitepapers     Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)   The online retail industry is developing at a rapid pace; evolving in li...     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 2-part SE...     Inventive Strategies to Win Over the Student Market (Webcast)   With the average student spending over 3.7 hours a day online and a comb...     Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)   At its very core, marketing is storytelling, resonating emotionally with...         Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office) PR Manager, Blue Skies Marketing Recruitment £28000 to £32000 per annum, Oxfordshire Ad-hoc PowerPoint Presentation Specialist for Amazing Media Agency, BIS Recruit £14 per hour, London Group/Senior Account Director - Automotive, Stopgap £230 per day, London PR Manager, Blue Skies Marketing Recruitment £28000 to £32000 per annum, Oxfordshire Digital Marketing Executive, The Marketing Society £18,000 - £21,000 dependent on experience, West London Publisher Business Development Manager - big company!, Ultimate Asset £25000 - £30000 per annum + bonus + bens, London Creative Account Manager, Devonshire Appointments Up to £37,000 + benefits, city, london Head of Technology and Development - Premium Ad Network, Ultimate Asset £50000 - £60000 per annum + Bonus + bens, London Operations Manager / Director - Mobile Payment Technology, Ultimate Asset £50000 - £60000 per annum + great comm + BIG stock options, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ▼  February (133) Media PM - Chris Blackhurst, TV advertising, Googl... 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