Tuesday, 12 February 2013

Digital AM - Vertu, Nokia, Woman's Hour Power List, Blue Dragon, Microsoft

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Digital AM
Latest news
Luxury mobile brand Vertu outlines marketing plans for £7,000 phone
Luxury mobile brand Vertu outlines marketing plans for £7,000 phone
by Alex Brownsell
12 February 2013, 11:29AM
Vertu, the high-end mobile device maker, has unveiled the Vertu Ti, its first new device since the company was sold by Nokia last year.
Nokia recruits City analysts to 'understand opportunity' of social media
Nokia recruits City analysts to 'understand opportunity' of social media
by Ben Bold
12 February 2013, 08:00AM
Nokia is hiring City analysts to improve the way it uses digital and social-media data for marketing campaigns, according to one of its senior marketers.
Cilla Snowball and Mumsnet founders make woman's power list
Cilla Snowball and Mumsnet founders make woman's power list
by Maisie McCabe
12 February 2013, 09:41AM
Cilla Snowball, the group chairman and group chief executive of Abbot Mead Vickers BBDO, Mumsnet founders Carrie Longton and Justine Roberts, and the culture secretary Maria Miller have all made a list of the most powerful women in the UK.
Blue Dragon launches comical ad campaign
Blue Dragon launches comical ad campaign
by Sara Kimberley
12 February 2013, 11:48AM
Blue Dragon, the Asian food brand, has launched a comical ad campaign that features a character called Charlie who becomes an overnight sensation after making a stir fry.
Brand marketing overtakes digital as 'most-prized skill', claims survey
Brand marketing overtakes digital as 'most-prized skill', claims survey
by Ben Bold
12 February 2013, 08:00AM
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
Microsoft partners The Economist to find 'Change Masters'
Microsoft partners The Economist to find 'Change Masters'
by Maisie McCabe
12 February 2013, 11:48AM
Microsoft is to launch a multimedia campaign incorporating a partnership with The Economist Group in a move to promote its business management software, Microsoft Dynamics
Also in the news
Kevin Mathers takes the helm at YouTube
by Maisie McCabe, 08 February 2013, 08:02AM
Social Brands: accountability continues to elude social marketers
by Ben Bold, 08 February 2013, 11:44AM
Virgin Media secures FilmFlex deal for movies
by Arif Durrani, 08 February 2013, 10:48AM
Cadbury Joyville campaign to focus on taste
by John Reynolds, 08 February 2013, 10:38AM
Campaign Viral Chart: David Beckham H&M spot takes third place
by Ben Hall, 08 February 2013, 08:57AM
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Greg Taylor, 12 February 2013
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