| The Love Bug - a guide to online dating | | 14 February 2013, 3:08PM |  Hello and welcome to the Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week, it’s all about love.
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| Search gets social - what Facebook's new venture means for marketers | | 14 February 2013, 2:52PM |  Although still in its early stages, Facebook's Graph Search has caused something of a splash in the digital marketing space. As a high-profile move from the social media heavyweight, it signifies Facebook's first real foray into the field of search, which is currently dominated by Google.
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| Durex helps men get 'Intensely close' with social media Valentine's campaign | | 14 February 2013, 12:50PM |  Durex is launching a social media campaign to promote its 'Ultra Thin Feel' condoms as part of the brand’s ‘Intensely close’ campaign. The work includes two YouTube films and goes live on the brand’s Facebook page today (Valentine's Day). It will also be supported by blogger outreach. The short films, created by TMW, aim to demonstrate the heightened pleasure of getting closer.
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| Channel 4?s Hollyoaks creates social network to highlight cyberbullying | | 14 February 2013, 9:46AM |  Channel 4′s Hollyoaks is highlighting the problem of cyberbullying, by creating a social network for its characters and showing what happens when one of them is the victim of vicious online comments.
The platform is called DocYou, and it was built by PR firm Democracy and Lime Pictures, working with Channel 4. The project is designed to tackle a variety of digital taboos, such as trolling, death, tribute pages and memorial sites, (someone online is pretending to be another character who has recently died,) and is part of Channel 4′s educational remit.
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| Social media campaign reunites girl with 300 lost photos | | 13 February 2013, 2:57PM |  It’s the classic case of who’s that girl who took 300 holiday photos on her camera and lost them in Holland? The girl in question was 22-year old Catriona Bowman and luckily for her the digital record of her backpacking trip around Europe wasn’t gone for good. The camera memory card she lost in Amsterdam was found by Peter van Leeuwen who is a creative partner at Dutch ad agency Etcetera.
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| Forget 'new media'. It's 'now media' | | 13 February 2013, 10:42AM |  What do Oreo’s successful Super Bowl Twitpic and a Furby craze in Thailand have in common Both are example of the power of ‘now media’, according to RamKrishna Raja, digital managing director at IPG Mediabrands.
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| Online personas: Is technology redefining human identity for good? | | 13 February 2013, 10:30AM |  Considering it's just the singular and plural forms of the same word, the difference in definition of 'identity' and 'identities' is a particularly interesting one to think about. Ask someone how they would define their identity, and that's quite a deep, thought-provoking question that requires a considered answer.
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