Friday 22 February 2013

Marketing Daily - Am I being unreasonable?! Dealing with difficult customers in the digital age. Plus John Lewis, Zappos, Eurostar, and Santander

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Am I being unreasonable?! Dealing with difficult customers in the digital age
Suzy Bashford,
22 February 2013
 

Now that consumers have a plethora of platforms via which to complain...

Am I being unreasonable?! Dealing with difficult customers in the digital age
 
 
John Lewis to allow online customers to return purchases to convenience stores
Ben Bold,
22 February 2013
 

John Lewis is to allow customers to return fashion items that they...

John Lewis: to trial Collect Plus service in the autumn
 
 
Zappos' Rob Siefker: 'Good customer service starts at the top'
Jane Bainbridge,
22 February 2013
 

Zappos' director of customer loyalty talks to Jane Bainbridge about why he...

Rob Siefker, director of customer loyalty, Zappos
 
 
David Beckham stars in Sainsbury's Active Kids TV campaign
John Reynolds,
22 February 2013
 

Sainsbury's is to use brand ambassadors David Beckham and Ellie Simmonds for...

David Beckham: supports Sainsbury's Active Kids campaign
 
 
Eurostar reignites battle between England and France in new ad
Sara Kimberley,
22 February 2013
 

Eurostar is launching a tongue-in-cheek print campaign this weekend, poking fun at...

Eurostar: ad created by AMV BBDO
 
 
Jessica Ennis to become face of Santander
Ben Bold,
22 February 2013
 

Santander has signed a deal with Olympic gold medallist Jessica Ennis, who...

Jessica Ennis: pictured with Santander UK chief executive Ana Botin
 
 
Brand Barometer: H&M's latest viral campaign reviewed
22 February 2013
 

Social video expert Goviral evaluates H&M's latest viral campaign, with "ones to...

David Beckham
 
 
Brand barometer: Social media performance of Dove Men+Care
22 February 2013
 

A look at the performance of Dove Men+Care in social media over...

 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.

 
Also in the News
 
IPA reveals Women of Tomorrow shortlist
Maisie McCabe,
22 February 2013
 
Kellogg's partners with ITV's CITV
Maisie McCabe,
22 February 2013
 
Which scotch whisky brand is most prominent online? Brand barometer
Gemma Charles,
22 February 2013
 
 
 
Blogs
 
 
The Future: planning for the attention deficit
Mark Holden
 

By now we are all well aware that the media landscape is going through a process of digital acceleration. There...

 
 
Where’s the beef? The cost of quality at the expense of value
Jonathan Weeks
 

Following the recent revelations regarding beef products, Jon Weeks Director in Ipsos Marketing explores quality and value. Food scandals...

 
 
Curiouser and curiouser: How scientific thinking feeds creativity
Jeremy Garner
 

Within the next two weeks the Nasa robot, Curiosity, currently exploring the red planet, will start an excavation mission that...

 
 
What Netflix’s ‘House of Cards’ really means for TV
Lindsey Clay
 

You might have heard that the on-demand subscription service Netflix recently invested in a series of exclusive TV content in...

 
 
Who wants to be average?
Jane Hodson, Managing Partner, M&C Saatchi MILK
 

The most damning of all the pejoratives - average. Average intelligence, average height, average earnings. The word average doesn't really...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
New Laws for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
 
 
Jobs of the Week

Product Marketing Manager - Food & Beverage (copy), Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel

Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh

Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office)

Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire

Marketing Manager, Accord Group Limited c.£25-30k, Central Saint Giles

Market Development Manager - UK, Just Digital £35000 - £40000 per annum + 30% Bonus + Package, City of London

Junior Partnerships Account Executive (Graduate/Second Jobber), Give a Grad a Go £22000 per annum, City of London

Marketing/BD Manager, Law, London £50k, Blue Skies Marketing Recruitment £45000 to £50000 per annum, London

PR Account Manager, Consumer £32k, West London #PR, Blue Skies Marketing Recruitment £27000 to £32000 per annum, London

Mid-Senior Designer, Blue Skies Marketing Recruitment £35000 to £38000 per annum, London

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