Monday, 11 February 2013

Marketing Daily - Tesco to offer free entertainment service for Clubcard holders; plus Foster's, Superdrug, Sony Mobile, and HMV

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Tesco to offer free entertainment service for Clubcard holders
Alex Brownsell,
11 February 2013
 

Tesco is testing a TV and movie service through its Blinkbox platform,...

Justice League: available on Clubcard TV
 
 
Foster's celebrates 125th anniversary with multimillion-pound push
Gemma Charles,
11 February 2013
 

Heineken UK is launching a multimillion-pound marketing campaign for Foster's to begin...

Foster's: launches 125th anniversary celebration ad
 
 
Superdrug replaces Gavin & Stacey star with 'real store colleagues'
John Reynolds,
11 February 2013
 

Superdrug has dropped 'Gavin and Stacey' actress Joanne Page from its advertising...

Superdrug: rolls out Valentine's Day campaign
 
 
Sony Mobile global marketing boss Steve Walker departs
Alex Brownsell,
11 February 2013
 

Sony Mobile chief marketing officer Steve Walker is to step down from...

Sony: Experia Z by King Edward Filmproduktion
 
 
Unilever ties with Metro for one-off marketing partnership
John Reynolds,
11 February 2013
 

Unilever is partnering with Metro in a marketing offensive that will feature...

Metro: partners with Unilever for branded mini edition of the free title
 
 
HMV marketing director Mark Hodgkinson made redundant
Alex Brownsell,
08 February 2013
 

HMV's marketing boss Mark Hodgkinson has become one of the latest casualties...

HMV: chief executive and marketing director made redundant
 
 
 
Also in the News
 
Macmillan unveils first TV spot by VCCP
Sara Kimberley,
11 February 2013
 
Norway is the world's most advanced nation in terms of digital media
Ian Darby,
11 February 2013
 
Cadbury Joyville campaign to focus on taste
John Reynolds,
08 February 2013
 
 
 
Blogs
 
 
Capturing the Super Bowl buzz
James Withey
 

Super Bowl LXVII was truly epic this year; from the high octane game, to the star studded half time performances,...

 
 
Going beyond the CSR facade
Hamish Pringle
 

The House of Commons seems like a fitting place to discuss social responsibility, with our politicians under scrutiny to deliver...

 
 
How will the high street prosper in 2013?
Hayley Thomas
 

It's not been a great couple of weeks for the high street, and shoppers have been hitting social networking sites...

 
 
Beyond the self-indulgence of sponsorship
Jim Dowling
 

Some people think that sponsorship is one big piss-take. Self-indulgent people pleasing themselves by climbing mountains and going on long...

 
 
Super Bowl shows why brands need to be always-on with their advertising
Gareth James
 

In a world where ads run all the time, real-time gets its moment in the sun (well, dark actually) at...

 
 
 
 
 
 
Whitepapers
 
 
New Laws for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
 
 
Jobs of the Week

Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office)

Digital Designer / Graphic Designer - (E-Learning) - Brighton, Guru Careers £24k + Benefits, Brighton, East Sussex (BN1)

Group Creative Director, Red Sofa London £75000 - £80000 per annum + Bonus, London

SEO Manager, Adam Recruitment £25000 - £35000 per annum + Benefits, Manchester

Junior Creative Artworker, Gemini Search £20000 - £24000 per annum, London

Planning Director, Direct Recruitment £100,000 - £110,000 + bens, Central London

Technical Copywriter/ PR Account Manager, AF Selection £25,000 - £30,000, West Midlands

Marketing Campaign Executive, RETAIL, Blue Skies Marketing Recruitment £30000 to £35000 per annum, London

Senior Account Manager, The Creative Consultancy £35k - £45k per annum, Hertford, Hertfordshire

UX Architect - £45k - £50k - Consumer and Publishing - West Lon, Digital Gurus £45000 - £50000 per annum, London

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