Wednesday 27 February 2013

Breaking news from Brand Republic - ITV, Morrisons, TfL, British Gas, Route

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Latest news
ITV pre-tax profits rise 6% led by growth in digital and production
ITV pre-tax profits rise 6% led by growth in digital and production
by Maisie McCabe
27 February 2013, 08:53AM
ITV has reported profit before tax of £348m in 2012, up 6% year on year and led by double-digit growth in the broadcaster's production and digital revenues, while spot-ad revenues remained flat.
Morrisons cleared of 'outdated' gender stereotypes by ad watchdog
Morrisons cleared of 'outdated' gender stereotypes by ad watchdog
by Matthew Chapman
27 February 2013, 09:10AM
Morrisons has been cleared of sexism by the advertising watchdog over its TV ad that showed a mother struggling to cope with Christmas preparations.
Transport for London unveils Penguin series to mark 150th anniversary
Transport for London unveils Penguin series to mark 150th anniversary
by Gemma Charles
27 February 2013, 08:30AM
Transport for London is entering the next phase of its anniversary celebrations marking 150 years of the Underground, with the release of a 12-strong series of branded Penguin paperbacks that look at the social and cultural impact of the Tube.
British Gas managing director steps down as profits surge
British Gas managing director steps down as profits surge
by Matthew Chapman
27 February 2013, 09:31AM
Phil Bentley, the managing director of British Gas, is stepping down as profits for the company's residential energy supply jumped 11% to £606m in 2012.
Outdoor rips it all up and starts again with £19m Route investment
Outdoor rips it all up and starts again with £19m Route investment
by Arif Durrani
27 February 2013, 09:52AM
Postar, the audience research body for outdoor advertising, has relaunched as Route following a £19m industry investment into a new out-of-home audience research system.
PeerIndex to offer 'authentic word-of-mouth at scale'
PeerIndex to offer 'authentic word-of-mouth at scale'
by
27 February 2013, 09:19AM
Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.
PPA Cover of the Century: take a look at the top 10
PPA Cover of the Century: take a look at the top 10
by Maisie McCabe
27 February 2013, 09:07AM
The Professional Publishers Association (PPA) has launched a search for the best magazine cover of the last 100 years. Which is your favourite from the top 10?
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Opinion
Credit downgrade should put UK marketers on alert
Credit downgrade should put UK marketers on alert
by Claire Beale
27 February 2013, 08:00AM
Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.
How brands can embrace the Joy of Missing Out
How brands can embrace the Joy of Missing Out
by Nicola Kemp
27 February 2013, 09:00AM
Recession-hit, stay-at-home consumers are embracing the 'joy of missing out' by shunning what brands want them to do and focusing on their personal priorities in life, writes Nicola Kemp.
Why Route is the right direction for the outdoor industry
Why Route is the right direction for the outdoor industry
by Opinion
26 February 2013, 04:33PM
Route, the out of home measurement system formerly known as Postar, provided a truly eye-opening example of big data in action at its launch today, Glen Wilson, managing director of Posterscope, explains.
It's about time someone put an end to flat beer ads
It's about time someone put an end to flat beer ads
by Ian Darby
21 February 2013, 08:00AM
Sales of cask ale are on the rise. That's the brown-coloured stuff that turns you fat and farty, as opposed to the yellow lager stuff that turns you fat and fighty.
Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
by Helen Edwards
20 February 2013, 10:30AM
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.
Intelligence
Am I being unreasonable?! Dealing with difficult customers in the digital age
Am I being unreasonable?! Dealing with difficult customers in the digital age
by Suzy Bashford
22 February 2013, 11:30AM
Now that consumers have a plethora of platforms via which to complain about poor customer service, Suzy Bashford asks how brands can turn negative into positive.
Which scotch whisky brand is most prominent online? Brand barometer
Which scotch whisky brand is most prominent online? Brand barometer
by Gemma Charles
22 February 2013, 08:30AM
The Balvenie is the most prominent, with Glenfiddich and Johnnie Walker in second place.
Also in the news
Albion wins £5m V Energy Drinks account
by Jeremy Lee, 26 February 2013, 01:06PM
Sony to launch 'most ambitious' campaign for the Xperia Z
by Maisie McCabe, 26 February 2013, 12:38PM
Unilever's Keith Weed: four steps to connecting with a mobile world
by Keith Weed, chief marketing officer, Unilever, 26 February 2013, 11:30AM
Day one at Mobile World Congress 2013: Phones, phablets & tabtops
by James Chandler, head of mobile at Mindshare UK, 26 February 2013, 11:28AM
Sir Martin Sorrell says Twitter is not an advertising medium
by Gordon MacMillan, 26 February 2013, 10:32AM
Barclays set to replace Lloyds as British Olympic sponsor
by John Reynolds, 26 February 2013, 08:00AM
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