Tuesday, 26 February 2013

Digital AM - Martin Sorrell, Mobile World Congress, Keith Weed, Google, Tesco

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Sorrell says Twitter is not an advertising medium
Sorrell says Twitter is not an advertising medium
by Gordon MacMillan
26 February 2013, 10:32AM
Sir Martin Sorrell, the WPP chief executive, has said in an interview that Twitter is not an advertising medium, but a PR one.
Day one at Mobile World Congress 2013: Phones, phablets & tabtops
Day one at Mobile World Congress 2013: Phones, phablets & tabtops
by James Chandler, head of mobile at Mindshare UK
26 February 2013, 11:28AM
Armed with my Nokia Lumia 800 and iPhone 4 at this year's congress in Barcelona, it really does feel like I'm missing out on easier ways of getting things done, as both are NFC-less.
Unilever's Keith Weed: four steps to connecting with a mobile world
Unilever's Keith Weed: four steps to connecting with a mobile world
by Keith Weed, chief marketing officer, Unilever
26 February 2013, 11:30AM
Ahead of his keynote speech at Mobile World Congress, Unilever chief marketing and communications officer Keith Weed reveals four steps marketers must take to be mobile savvy
Google launches Squared to help bridge adland's digital skills gap
Google launches Squared to help bridge adland's digital skills gap
by Arif Durrani
25 February 2013, 10:00PM
Google officially launched its digital training initiative called Squared tonight, described as a "mentorship and digital skills internship", where graduates will walk away with a recognised qualification.
Tesco kicks off marketing hiring spree
Tesco kicks off marketing hiring spree
by Rachel Barnes
26 February 2013, 08:00AM
Tesco is strengthening its marketing department with a major recruitment drive, as it prepares to launch its first new brand campaign in four years.
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?
We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration
 
Also in the news
O2 recruits former Moneysupermarket.com marketer Paul Troy
by Matthew Chapman, 26 February 2013, 08:00AM
Channel 4 launches online learning system for sales team
by Maisie McCabe, 25 February 2013, 11:12AM
Former News Int exec Ian Clark to lead Hypernaked
by Jeremy Lee, 25 February 2013, 11:26AM
Mozilla launches Firefox operating system to take on Google and Apple
by Matthew Chapman, 25 February 2013, 09:38AM
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