marketing your business online: The Wall > A global picture: social media across the world

Thursday, 7 February 2013

The Wall > A global picture: social media across the world

A global picture: social media across the world

07 February 2013, 2:45PM

Continuing the series of data snapshots for social, Digital and mobile usage worldwide, here are the latest numbers for the different regions around the world. All indicators show significant growth since last year's worldwide report, with mobile clearly the driving force for all aspects of our connected lives. It follows The Wall’s report earlier this week that picked up on the tremendous growth of social media in Brazil, which is becoming the focus for many.

The Power of 'Social' in the Age of Wellness

07 February 2013, 12:37PM

In our most recent global study, The Truth About Wellness, we at McCann Truth Central uncovered a number of truths about the power of 'social' in what we are referring to as the 'Age of Wellness'. As we explored the status of wellness today, our consumers told us a tale of two socials ? one offline and one online ? a distinction that provides a challenge for brands and companies who put digital consumers first.

Twitter updates search and discovery for iPhone and Android

07 February 2013, 9:52AM

Twitter announced some tweaks last night to its Search and Discover sections for its iPhone and Android apps. The changes include better integration of Search and Discover results, which brings everything together in one neat stream. It has done the same in the Connection tab like you already see on the BlackBerry. This will now show you mentions, retweets and new follows all in one place. Here’s the detail:

Chinese New Year of the Snake hisses at social media

07 February 2013, 1:19AM

It's that time of the year again when a third of the world's population celebrates the biggest single event of the year, Chinese New Year (CNY) or Lunar New Year as it's often called. You can't go anywhere in Singapore without seeing the colour red (and that's not just because they all support ManU and Liverpool although that does explain why Newcastle United are so poorly supported here....), lanterns, orange trees, snake symbols and general celebratory decorations in every condo, mall and F&B outlet are everywhere and put xmas decorations to shame.

It's not (just) about the 'Like' ? it's the Return on Relationship

06 February 2013, 2:33PM

Last Monday offered us the chance to spare a thought for the poor souls who spend their days veering between vilification and rejection, often overworked and underpaid, yet 'one of the most powerful groups on the internet' according to Marketwire - yes, it was Community Management Appreciation Day.

Pinterest to be valued at around $2.5bn as it seeks to monetize

06 February 2013, 1:52PM

With Twitter recently given an official valuation of $9bn now there are reports that Pinterest, which has yet to make much in the way of revenue, is seeking to raise new financing that would see it valued at between $2bn and $2.5bn, according to the Wall Street Journal.

How the Premier League and other Football clubs are using Vine

06 February 2013, 1:21PM

It is still very early days for Twitter’s Vine, and there is a lot of debate out there about how people will use it, but one thing that’s clear is that there are a lot of people downloading the app and experimenting with it. Among those doing so are Premier League and other football clubs.

Brazil is revealed as the Social Media Capital of the world

06 February 2013, 10:59AM

It is fast becoming apparent to many social media companies that Brazil is a hotspot and with saturation being reached in the US and Europe, the Latin American country offers the chance for massive freedom of growth.

Instagram finally launches feed on web, but doesn't allow picture upload

06 February 2013, 9:32AM

Instagram has finally unveiled its web service allowing fans of the camera app, which has more than 100 million users, to engage with their photos on their desktop and tablet computers. Instagram has had its share of good and bad recently, with Facebook saying that its camera app was growing quickly against unconfirmed reports that Instagram had lost a lot of active users recently, following changes to its Terms of Service.

Debunking the B2B Social Media Myth - how social can be used in B2B online marketing strategies

05 February 2013, 12:59PM

It is a common misconception for marketers to believe that social media for B2B companies is a fruitless venture with little to no reward. However, when used effectively, social media can be your tool to not only managing your brand, but can also facilitate brand development, thought leadership, social trust, customer retention and lead generation.