Marketing Daily - Google+ global marketing director Marvin Chow on bringing 'more magic' to users; plus Morrisons, Lego, Starbucks, and PepsiCo

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View in web browser View text-only version   Breaking news from Marketing February 2013   Latest News   Google+'s Marvin Chow: 'We want to bring more magic to users' Matthew Chapman, 07 February 2013   The Google+ global marketing director believes that its latest social-media offering will...     Morrisons makes staff the stars in Ant and Dec TV ads Alex Brownsell, 07 February 2013   Morrisons has unveiled its new ad campaign starring TV presenters Ant and...     Social Brands: Lego forces management to sit social media exams Ben Bold, 07 February 2013   Danish toy giant Lego Group is forcing its senior management to sit...     Starbucks opens first franchise store in the UK John Reynolds, 07 February 2013   Starbucks is aiming to grow its franchise business in the UK after...     From clicks to yardsticks Simeon Duckworth, 07 February 2013   In the IPA's Advertising Works 21, Mindshare's Simeon Duckworth reveals the pitfalls...     Trop50 launches limited-edition £555 designer dress John Reynolds, 07 February 2013   PepsiCo is unveiling a limited-edition designer dress, priced at £555, to celebrate...     Helen Edwards: ditch the vanity metrics Helen Edwards, 07 February 2013   Measurement is a marketing essential, but 'vanity metrics' help no one. What's...     Industry view: how can Honda return to former glories? Kim Benjamin, 07 February 2013   Honda has not had a good start to 2013. A slump in...       Also in the News   Ocado moves closer to drawing profit John Reynolds, 07 February 2013   Rugby Football League signs up Kingstone Press as major sponsor Gemma Charles, 07 February 2013   John Frieda promotes 25th anniversary with NPD spree Nicola Kemp, 07 February 2013       Blogs     Going beyond the CSR facade Hamish Pringle   The House of Commons seems like a fitting place to discuss social responsibility, with our politicians under scrutiny to deliver...     How will the high street prosper in 2013? Hayley Thomas   It's not been a great couple of weeks for the high street, and shoppers have been hitting social networking sites...     Beyond the self-indulgence of sponsorship Jim Dowling   Some people think that sponsorship is one big piss-take. Self-indulgent people pleasing themselves by climbing mountains and going on long...     Super Bowl shows why brands need to be always-on with their advertising Gareth James   In a world where ads run all the time, real-time gets its moment in the sun (well, dark actually) at...     Why we shouldn’t mourn the death of scheduled television Rob Hinchcliffe   Last week the way television works changed dramatically, and it's all thanks to a DVD rental company (clue: it's not...             Whitepapers     Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)   The online retail industry is developing at a rapid pace; evolving in li...     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 2-part SE...     Inventive Strategies to Win Over the Student Market (Webcast)   With the average student spending over 3.7 hours a day online and a comb...     Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)   At its very core, marketing is storytelling, resonating emotionally with...         Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office) Ad Sales Manager - Automotive, Future Publishing £competitive+bens, Bath DIGITAL ADVERTING RESEARCH LEAD, Elizabeth Norman International Competitve, London Marketing Executive, Adam Recruitment £23000 - £25000 per annum, North West England Senior Product Marketing Manager, ActionAid £36,695 - £39,285pa, Central London Senior Account Manager, Twist Recruitment £35000 - £36000 per annum, West London Marketing Executive, Adam Recruitment £18000 - £20000 per annum, North West England Associate Director, NG Digital Marketing £50000 per annum, City of London PHP Drupal Developer, JM Digital £40000 - £45000 per annum + Bonus + Benefits, London Account Manager, Creative Recruitment £28000 - £33000 per annum, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ▼  February (133) Media PM - Chris Blackhurst, TV advertising, Googl... 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