Tuesday, 12 February 2013

Marketing Daily - Nokia recruits City analysts to 'understand opportunity' of social media; plus Vertu, Cadbury, SodaStream, and B&Q

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Nokia recruits City analysts to 'understand opportunity' of social media
Ben Bold,
12 February 2013
 

Nokia is hiring City analysts to improve the way it uses digital...

Nokia: recruiting City analysts for social marketing
 
 
Brand marketing overtakes digital as 'most-prized skill', claims survey
Ben Bold,
12 February 2013
 

Brand marketing has been cited as the most important skill for prospective...

Survey: brand skills most highly valued
 
 
Luxury mobile brand Vertu outlines marketing plans for £7,000 phone
Alex Brownsell,
12 February 2013
 

Vertu, the high-end mobile device maker, has unveiled the Vertu Ti, its...

Vertu Ti: new Ć¢‚¬7,000 handset
 
 
Cadbury plots to extend Joyville campaign across brand portfolio
John Reynolds,
12 February 2013
 

Cadbury is set to broaden its Dairy Milk ad positioning, 'Joyville', across...

Cadbury: Joyville campaign to extend across brands
 
 
SodaStream confident banned TV ad will return in 'Coronation Street slot'
Gemma Charles,
12 February 2013
 

SodaStream's UK managing director has expressed her confidence that an ad banned...

SodaStream: confident banned TV ad will return to screens
 
 
B&Q rolls out 'Handy prices' brand strategy
Gemma Charles,
12 February 2013
 

B&Q has unveiled a multi-million-pound campaign to promote its shift to an...

B&Q: new brand strategy
 
 
Fairtrade Foundation seeks 'deeper' engagement with 2013 activity
John Reynolds,
12 February 2013
 

The Fairtrade Foundation is to introduce the strapline 'Go further', as the...

Fairtrade Fortnight: looking for 'deeper' understanding
 
 
 
Also in the News
 
Blue Dragon launches comical ad campaign
Sara Kimberley,
12 February 2013
 
Microsoft partners The Economist to find 'Change Masters'
Maisie McCabe,
12 February 2013
 
 
 
Blogs
 
 
Blind data or blind date? Get the ValentineĆ¢€™s Day edge.
Mark Tomkins, TDA
 

Our industry is built on data. We spend our lives extracting and extrapolating it. We're experts at sifting and...

 
 
Demystifying mobile
Mark Bainbridge
 

It’s sometimes a bit easy to get obsessed with our own subject matter, wondering how anyone ever coped without our...

 
 
Capturing the Super Bowl buzz
James Withey
 

Super Bowl LXVII was truly epic this year; from the high octane game, to the star studded half time performances,...

 
 
Going beyond the CSR facade
Hamish Pringle
 

The House of Commons seems like a fitting place to discuss social responsibility, with our politicians under scrutiny to deliver...

 
 
How will the high street prosper in 2013?
Hayley Thomas
 

It's not been a great couple of weeks for the high street, and shoppers have been hitting social networking sites...

 
 
 
 
 
 
Whitepapers
 
 
New Laws for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
 
 
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