| | | | How you can make it happen: Britain's Start-up Saviours | | 21 February 2013, 12:32PM |  Hello and welcome to this week's Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration.
| | | | Location-based mobile ads: how do you get it right? | | 21 February 2013, 11:29AM |  Research suggests that location-based mobile advertising is more appealing than ever.
Celtra’s Q3 2012 Rich Media Monitor Report last December found that although only 7% of mobile campaigns had location features, those aspects of the ad had the highest rate of engagement (18.8%).
| | | | | | | Twitter takes major step forward in advertising with ads API launch | | 20 February 2013, 7:33PM |  Today is a big day for Twitter. It has launched its advertising API and that means significant changes both for Twitter and its advertisers. For the first time, marketers can now easily create and manage ad campaigns and buy them through third parties.
| | | | Transparency needn't be a novel concept in video advertising | | 20 February 2013, 11:23AM |  It's happened to almost everyone. You go to a blog - say, to find a trick in Excel - then suddenly, you hear loud audio. You desperately scan the page to mute whatever is making the noise, scrolling down and find a video player embedded there, autoplaying a video you did not intend to watch, often with a VAST standard pre-roll ad in front of it.
| | | | How you can make the most out of social media disasters | | 20 February 2013, 11:07AM |  When it comes to recent social media disasters, there are no shortage of examples.
Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included a prestigious roll call of brands such as Waitrose, McDonalds, Gap and Qantas – these household names, and many more, had all suffered from a social media fail.
| | | | Swiftkey launch gesture typing | | 20 February 2013, 10:51AM |  Swiftkey has in the space of just a couple of years become one of the best selling apps on the Android platforms. It installs a keyboard on your phone that can be linked to Gmail, Facebook, Twitter, SMS, and blogs, then uses natural language technology to predict which word you are going to type next .
| | | | The BRIT Awards 2013 winners according to social media [infographic] | | 20 February 2013, 10:44AM |  The BRIT Awards 2013 is almost upon us again and tonight we will find out who has picked the Damien Hirst designed prizes in what has been a stellar year for British music. Amazingly it is the 33rd year of the BRIT Awards, which take place later this evening at London’s O2 Arena, hosted for the fourth time by Gavin & Stacey star James Corden.
| | | | The Pros and Cons of Google's Enhanced Campaigns | | 19 February 2013, 11:21AM |  For the past 18 months, PPC'ers all over the world have been happily creating mobile, tablet and desktop campaigns following Google's announcement that tablets could be targeted. Many advertisers rejoiced at this new found ability to monitor user behaviours by device, optimising campaigns in line with this. Many will have also capitalised on the lower click costs, higher click though rates and stronger conversion rates that we have often observed on tablet campaigns. And, over the course of the past year more and more advertisers will have shifted budget away from desktop campaigns to support this surge in the volume experienced on other devices, with many seeing positive results from this.
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