| Latest news | |  | | | | | Iceland has launched an ad campaign insisting on the quality of its food, as food retailers struggle to regain consumer trust in the wake of the horsemeat scandal. | | |  | | | | | The soft drinks trade body and Advertising Association (AA) have vigorously rejected calls from doctors to tax fizzy drinks and a ban on advertising junk food before 9pm, describing the impact of the latter as "marginal". | | |  | | | | | Rapp UK promotes managing partner John Perkins to managing director, Richard Stokes joins Maxus from ZenithOptimedia, and Patricia Hamzahee moves to Fleishman-Hillard, in this week's round-up of people moves across advertising, marketing, media and P... | | |  | | | | | TA soldiers filmed live in military operations in Afghanistan will feature in a campaign created by JWT London running this weekend. | | |  | | | | | Chris O'Donnell, a 25-year out-of-home (OOH) veteran, has joined Posterscope Worldwide as global commercial director, with immediate effect. | | |  | | | | | The NFU (National Farmers Union ), Eblex (English Beef and Lamb Executive) and Red Tractor Assurance are among farming bodies launching a marketing blitz encouraging British consumers to buy quality assured, traceable British beef, in a bid to capita... | | |  | | | | | As next month's deadlines for entries for the Cannes Lions festival draw closer, creative giants Sir John Hegarty, Dan Wieden and David Droga have been announced as presidents of the film, titanium and innovation juries. | | |  | | | | | Thomas Cook has signed a four-month deal to promote its cruise holidays through sponsoring a travel show on the digital-only station Jazz FM, from this evening. | | | | | Promotion:Online Retailers: Stepping up to the digital challenges of 2013 | 
| New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here | | | | | | Opinion | |  | | | | | To build or to buy. That's the question exercising the majority of ad agency chief executives as they look to broaden their service portfolio. | | |  | | | | | So it's caipirinhas all round at Horseferry Road, then, as Channel 4 builds on the success of last year's London Paralympic Games to secure a once-in-a-lifetime trip to Rio de Janeiro in 2016. | | |  | | | | | I was fortunate enough to be invited on to Radio 4's Today programme last week to talk about brands. The show's (increasingly cantankerous) interviewer John Humphrys was mulling whether advertising actually worked. "Do we really buy this rubbish," he... | | | | | Intelligence | |  | | | | | No doubt there are a lot of agencies out there that have dreamed about doing this, but few have ever done it. One small agency has however taken the leap and replaced a client's website with a letter claiming the client owes it money. | | |  | | | | | MAC is the most prominent, with Lancome in second place. | | | | | | | Latest jobs | | | ACCOUNT DIRECTOR | | Recruiter Royds Raphael | | Salary £55k-£65k+neg plus benefits | | Location London | | | | |  | | |
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