| Meaningful behaviours behind social media | | 25 February 2013, 3:41PM |  Everything started with my mom. On Christmas day she asked: "What are you doing?"
I replied: "I'm Tweeting about how your culinary mastery has threatened to turn me into a rolling Zorba."
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| Four tips to help you get the best from LinkedIn and enhance your SEO | | 25 February 2013, 3:05PM |  Out of the many social media platforms out there, used by companies to attract social signals to their business sites, and enhance their SEO campaigns, one platform is often much underused. LinkedIn is a great way for businesses, especially those who are dealing in services likel law or marketing, to build up connections, and a following, as well as take part in discussions in groups heavily related to your line of business.
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| Facebook ads - why they add up for brands when done properly | | 25 February 2013, 12:37PM |  Every time I pick up a newspaper just lately there's another story about Facebook – as the world's largest social network it's obviously going to attract controversy and last week was no different, as The Sun ran a story on how bookies are 'buying advertising space which appears on children's Facebook news feeds'. Even though, of course, children aren't the target demographic.
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| Content is king maker in the world of movies | | 25 February 2013, 11:15AM |  Box office hits such as Skyfall and Taken 2 and much loved classics present brands with a new and timely route to engage customers with movies. With the decline of traditional high street video retailers coupled with the uptake of new internet-based technologies there is an unprecedented opportunity for brands to fill the gap vacated by physical sales and drive digital consumption in its place.
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| Interflora and when SEO turns ugly: why brands need a social approach | | 25 February 2013, 9:37AM |  Interflora had a bad week last week. Previously, the florist was easily one of the most high profile brands online in terms of search – as of Wednesday, Google has effectively wiped it off the internet, removing it from search results for common search terms like 'flowers' or 'flower delivery', and even for its own brand name.
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| Possibly the second greatest ever Twitter conversation | | 22 February 2013, 3:29PM |  We’ve been here before with great, and by that I mean very funny, conversations on Twitter. Last year we had what became known as "possibly the greatest conversation on Twitter ever". It involved a humorous exchange between @The_Dolphin_Pub in Hackney and coffee brand @DouweEgbertsuk. This afternoon saw another great exchange. It again involved @The_Dolphin_Pub whose tweets come from the fingers of professional Tweeter David Levin who also works for brands such as Adidas among others. This time around it was The Dophin Pub and a Stoke Newington restaurant @Mangal2 tweeting back and forth.
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| What sport can teach us about the power of content? | | 22 February 2013, 10:00AM |  In the increasingly social world of sports marketing we talk tirelessly about the need for 'authentic content' that will 'gather a passionate fan base' and 'trigger dialogue.' All in an effort to create a social media platform for brands.
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| How to handle social media in a crisis | | 22 February 2013, 9:07AM |  It’s been a tough few weeks for the companies involved in the ‘horsemeat in burgers’ crisis, especially after the onslaught of criticism received over the way the Twitterati has been handled.
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