| Latest news | |  | | | | | Ikea, BT and Tesco are among the brands hoping to get lucky this Valentine's Day in our round-up of love-themed ads and brand activity. | | |  | | | | | Agencies are vying to gain a place on the BSkyB roster after Sky Bet, its gambling division, put its advertising account up for pitch. | | |  | | | | | French Connection is reviewing its creative arrangements after a split with 101, its agency for the past two years. | | |  | | | | | Lidl has appointed TBWA\London to handle its £21 million UK advertising account, ahead of a brand campaign that it hopes will emulate the success of the rival discount retailer Aldi. | | |  | | | | | The British Medical Association has called for strict curbs on ads for electronic cigarettes, warning that they are glamorising a product for which advertising is banned. | | |  | | | | | Innocent, the smoothie-maker majority-owned by Coca-Cola, has appointed 101 to handle its £6 million advertising account ahead of a boost in marketing spend. | | |  | | | | | Unilever-owned Lipton Tea is targeting a younger demographic for the first time, with an Instagram photo-challenge campaign. | | |  | | | | | Chief executive of Ketchum Europe David Gallagher has been chosen as jury president of the PR Lions at this year's Cannes Lions International Festival of Creativity. | | | | | Promotion:Online Retailers: Stepping up to the digital challenges of 2013 | 
| New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here | | | | | | Opinion | |  | | | | | To build or to buy. That's the question exercising the majority of ad agency chief executives as they look to broaden their service portfolio. | | | | |  | | | | | I was fortunate enough to be invited on to Radio 4's Today programme last week to talk about brands. The show's (increasingly cantankerous) interviewer John Humphrys was mulling whether advertising actually worked. "Do we really buy this rubbish," he... | | | | | Intelligence | |  | | | | | Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes. | | |  | | | | | As three networks join forces on mobile marketing proposition Weve, how will brands make use of available data, and will consumers will be open to targeted messaging? | | | | | | | Latest jobs | | | Managing Director | | Recruiter Direct Recruitment | | Salary c£120,000 plus bens | | Location East London | | | | |  | | |
No comments:
Post a Comment