Wednesday, 27 February 2013

Marketing Daily - Confectionery giants defend themselves against Oxfam claims; plus Mobile World Congress, Sony Mobile and PeerIndex

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Confectionery giants defend themselves against Oxfam
John Reynolds,
27 February 2013
 

Mars, Mondelez and Nestle have defended themselves from Oxfam's accusations that they...
Oxfam: 'the truth about women and chocolate'
 
 
Day Two at Mobile World Congress 2013: Firefox, smartwatches and security
James Chandler, head of mobile at Mindshare UK,
27 February 2013
 

It is near impossible to try and articulate the sheer size of...
Mobile World Congress: day two in Barcelona
 
 
Kellogg, ABF and General Mills slammed in Oxfam ethical ranking
Gemma Charles,
27 February 2013
 

Oxfam has produced a highly critical league table on the ethical performance...
Oxfam International: unveiled ethical ranking
 
 
How brands can embrace the Joy of Missing Out
Nicola Kemp,
27 February 2013
 

Recession-hit, stay-at-home consumers are embracing the 'joy of missing out' by shunning...
How brands can embrace the Joy of Missing Out
 
 
Sony Mobile introduces 'Be Moved' strapline
Matthew Chapman,
27 February 2013
 

Sony Mobile has introduced a new strapline, 'Be Moved', as it seeks...
Sony Mobile: 'be moved' campaign
 
 
PeerIndex to offer 'authentic word-of-mouth at scale'
Nicola Clark,
27 February 2013
 

Social influence company PeerIndex is launching a new service designed to drive...
PeerIndex: launches word-of-mouth marketing service
 
 
Pringles to run Fan Versus Flavour digital campaign
John Reynolds,
27 February 2013
 

Pringles is running an EMEA-wide digital campaign to promote its new Roast...
Pringles: launches Fan Versus Flavour digital campaign
 
 
British Gas managing director steps down as profits surge
Matthew Chapman,
27 February 2013
 

Phil Bentley, the managing director of British Gas, is stepping down as...
Phil Bentley: British Gas managing director steps down
 
 
Transport for London unveils Penguin series to mark 150th anniversary
Gemma Charles,
27 February 2013
 

Transport for London is entering the next phase of its anniversary celebrations...
Transport for London: launches paperback series
 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.
 
Also in the News
 
Rolex named number one consumer Superbrand for second year running
Ben Bold,
25 February 2013
 
 
 
Blogs
 
 
Learning by Unlearning â€" Some of the Most Powerful Lessons are Lessons Unlearned
Brand Learning
 

This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global experts in transforming Marketing Capabilities....
 
 
The Future: planning for the attention deficit
Mark Holden
 

By now we are all well aware that the media landscape is going through a process of digital acceleration. There...
 
 
Where’s the beef? The cost of quality at the expense of value
Jonathan Weeks
 

Following the recent revelations regarding beef products, Jon Weeks Director in Ipsos Marketing explores quality and value. Food scandals...
 
 
Curiouser and curiouser: How scientific thinking feeds creativity
Jeremy Garner
 

Within the next two weeks the Nasa robot, Curiosity, currently exploring the red planet, will start an excavation mission that...
 
 
What Netflix’s ‘House of Cards’ really means for TV
Lindsey Clay
 

You might have heard that the on-demand subscription service Netflix recently invested in a series of exclusive TV content in...
 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
New Laws for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
 
 
Jobs of the Week

Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office)

Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire

Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire

Product Marketing Manager - Food & Beverage, Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel

CRM Campaign Execution Manager, Barclays competitive salary plus excellent benefits, Coventry

Senior Rewards Programme Manager, Barclays competitive + benefits, London

Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh

Account Executive, FMCG Connect £18,000 - £25,000 + up to 40%!, Central Manchester

Quant Research Manager, NG Digital Marketing £42000 per annum, City of London

Marketing Project Coordinator, Gabriele Skelton £25000 per annum + benefits, London

Search More Jobs
 
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