The Wall > The fail trail - the do's and don'ts when a social media PR crises hits

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The fail trail - the do's and don'ts when a social media PR crises hits [infographics] 27 February 2013, 3:31PM More often than not, silence is never the best option when it comes to company gaffes. A holding statement acknowledging an issue is good, it shows empathy and action. The next step is to establish the facts of the scenario and to make a further, timely response when these are established. Spotify to the rescue? Digital music brings boost to the industry 27 February 2013, 1:04PM Music sales have have risen for the first time in 14 years, mostly on the back of the industry realising it is to their advantage to make music easily and legally available online. The details emerged in two reports that were released yesterday. The IFPI Digital Music Report showed a 0.3% rise, amazingly the biggest rise since 1999. A report by the NPD group showed that peer-to-peer music download services dropped by 17%. Social media spend by marketers set to more than double ? led by consumer goods 27 February 2013, 11:15AM Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue. Social is a potent business weapon - it's time brands got serious 27 February 2013, 11:10AM As companies begin to realise customer experience is the next battleground in the social world, social media presents both challenges and opportunities. A social strategy is no longer just a nice to have, and is often seen as the primary driver behind the increased customer focus in many organisations today – CEOs in many instances are the ones paving the way for this social focus. Is Twitter worth its $10bn valuation? Yes it is and it could be the next Google 27 February 2013, 10:26AM Last month there was a report saying that Twitter had officially been valued at more than $9bn following an offer to staff by asset management firm BlackRock. That provided a new valuation of the microblogging firm, which had previously been valued in the $8bn and $11bn ballpark. Nice park. Instagram passes 100 million active user mark 26 February 2013, 8:38PM Instagram has just announced that it has passed the 100 million active user landmark. That’s a huge achievement for the Facebook own photo app coming as it does after a bumpy few months. Back in December Instagram changed its terms and conditions, angering users who were worried about their pictures being sold without their consent and contributing to a string of events that led to the site losing 20 million users. High-street brands need more digital PR to unify approach 26 February 2013, 3:24PM HMV's wounds are a stark example of the beating high-street brands are taking from online competitors. It is one of a long list of retail brands that have been battered on the high street. Others that have either closed or face an uncertain future include Jessops, fashion chain Republic and Blockbusters. How to engage with fans socially beyond the football terraces 26 February 2013, 2:48PM I was at Old Trafford recently... I felt the excitement of 76,000 fans as Ian Brown's voice belted out of the speaker system 'This is the One'. I did something that I couldn't have done before the start of this season, when Old Trafford improved its connectivity and offered free Wi-fi to fans. I sent a tweet and my 1,007 followers got a tiny piece of FA Cup excitement as it was happening in real time. In some strange way they felt connected to the game through me. Is content shaping our travel choices? [infographic] 26 February 2013, 12:34PM Increasingly, content is having a significant impact upon the travel and tourism industry. In fact, content is shaping the choices travellers make when it comes to hotels, restaurants, activities and even the destinations themselves. From the Brits to the Oscars Twitter reveals award season 2013?s hosts with the most 26 February 2013, 11:11AM Sunday night the curtain closed on the 85th Academy Awards, officially drawing the two-month long run of awards around music and film to a finish. They were peppered with proud moments, like Daniel Day Lewis' third Best Actor scoop making Oscar history, well as more confusing ones, like Prince actually endorsing Gotye's music. But some of the most skilled performers out there are the hosts themselves. It falls to them carry the show through and make it at the least watchable, at the most memorable (and with the advent of Twitter in TV ratings, mentionable). 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