Friday, 22 February 2013

Breaking news from Brand Republic - Campaign Viral Chart, David Beckham, Kellogg's, Trading Places, Carat Manchester

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Latest news
Campaign Viral Chart: Google smashes the competition
Campaign Viral Chart: Google smashes the competition
by Ben Hall
22 February 2013, 09:16AM
Google's futuristic 'Project Glass' has returned to the chart this week with a video demo from Google Creative Labs, which has been shared 245,464 times.
David Beckham stars in Sainsbury's Active Kids TV campaign
David Beckham stars in Sainsbury's Active Kids TV campaign
by John Reynolds
22 February 2013, 09:03AM
Sainsbury's is to use brand ambassadors David Beckham and Ellie Simmonds for the first time in a TV ad for its Active Kids scheme.
Kellogg's partners with ITV's CITV
Kellogg's partners with ITV's CITV
by Maisie McCabe
22 February 2013, 09:21AM
Kellogg's, the owner of Rice Krispies and Coco Pops, has signed a partnership with the CITV portfolio, which kicks off on 25 February.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Staff
22 February 2013, 08:30AM
Posterscope names Chris O'Donnell global commercial director, Steve Broderick is promoted to head of TV at MediaCom and Elle hires Phebe Hunnicutt as digital director, in this week's round-up of people moves across advertising, marketing, media and P...
Carat Manchester handed £5m Mirror Group account
Carat Manchester handed £5m Mirror Group account
by Arif Durrani
22 February 2013, 08:00AM
Carat Manchester is believed to have picked up the £5 million media planning and buying business for Mirror Group, previously handled by Arena Media, without a pitch.
Farrow & Ball appoints M2M
Farrow & Ball appoints M2M
by Maisie McCabe
22 February 2013, 08:58AM
Farrow & Ball, the luxury paint and wallpaper brand, has appointed M2M to its media planning and buying account for the UK, Western Europe and the US.
MasterCard airs Conor Maynard, Rita Ora and Delilah videos as The Brits reaches 7.3m
MasterCard airs Conor Maynard, Rita Ora and Delilah videos as The Brits reaches 7.3m
by Maisie McCabe
21 February 2013, 04:25PM
MasterCard showed three one-minute remakes of pop videos from stars Conor Maynard, Rita Ora and Delilah during 'The Brits' last night, as the show on ITV achieved its biggest audience in 10 years
Promotion:Online Retailers: Stepping up to the digital challenges of 2013

New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here
 
Opinion
It's about time someone put an end to flat beer ads
It's about time someone put an end to flat beer ads
by Ian Darby
21 February 2013, 08:00AM
Sales of cask ale are on the rise. That's the brown-coloured stuff that turns you fat and farty, as opposed to the yellow lager stuff that turns you fat and fighty.
Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
by Helen Edwards
20 February 2013, 10:30AM
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.
Will we ever want an 'emotional' relationship with a bank, especially Barclays?
Will we ever want an 'emotional' relationship with a bank, especially Barclays?
by Rachel Barnes
19 February 2013, 11:30AM
'I've got a big meeting with the big cheese from the big studios. It's the big time with the big bucks.' So said Sir Anthony Hopkins in a series of bank ads back in 2000.
Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
by
21 February 2013, 08:30AM
Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing
Intelligence
Which scotch whisky brand is most prominent online? Brand barometer
Which scotch whisky brand is most prominent online? Brand barometer
by Gemma Charles
22 February 2013, 08:30AM
The Balvenie is the most prominent, with Glenfiddich and Johnnie Walker in second place.
Brand barometer: Social media performance of Dove Men+Care
by
22 February 2013, 08:00AM
A look at the performance of Dove Men+Care in social media over the past four months.
Also in the news
Oscar Pistorius dropped by Nike
by John Reynolds, 21 February 2013, 10:11AM
PlayStation 4 invests in social media to win new generation of gamers
by Ben Bold, 21 February 2013, 10:53AM
Premier Foods to cut 2013 Hovis marketing spend
by John Reynolds, 21 February 2013, 12:16PM
Argos axes TV shopping channel
by John Reynolds, 21 February 2013, 09:35AM
Sky blocks out Netflix and LoveFilm again with Disney deal
by Maisie McCabe, 21 February 2013, 09:33AM
Latest Blog Entries
Seriously important stuff
Andy Nairn, 21 February 2013
While everyone now has access to a publishing platform, doesn't mean quality editorial is a dying art
Louise Chunn, 21 February 2013
The Future: planning for the attention deficit
Mark Holden, 21 February 2013
PaperTab
Greg Taylor, 21 February 2013
Changes to comparative price ad rules by ASA take immediate effect
Ardi Kolah, 21 February 2013
Where's the beef? The cost of quality at the expense of value
Jonathan Weeks, 20 February 2013
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