Latest news | | | | | | Google's futuristic 'Project Glass' has returned to the chart this week with a video demo from Google Creative Labs, which has been shared 245,464 times. | | | | | | | Sainsbury's is to use brand ambassadors David Beckham and Ellie Simmonds for the first time in a TV ad for its Active Kids scheme. | | | | | | | Kellogg's, the owner of Rice Krispies and Coco Pops, has signed a partnership with the CITV portfolio, which kicks off on 25 February. | | | | | | | Posterscope names Chris O'Donnell global commercial director, Steve Broderick is promoted to head of TV at MediaCom and Elle hires Phebe Hunnicutt as digital director, in this week's round-up of people moves across advertising, marketing, media and P... | | | | | | | Carat Manchester is believed to have picked up the £5 million media planning and buying business for Mirror Group, previously handled by Arena Media, without a pitch. | | | | | | | Farrow & Ball, the luxury paint and wallpaper brand, has appointed M2M to its media planning and buying account for the UK, Western Europe and the US. | | | | | | | MasterCard showed three one-minute remakes of pop videos from stars Conor Maynard, Rita Ora and Delilah during 'The Brits' last night, as the show on ITV achieved its biggest audience in 10 years | | | | Promotion:Online Retailers: Stepping up to the digital challenges of 2013 |
| New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here | | | | Opinion | | | | | | Sales of cask ale are on the rise. That's the brown-coloured stuff that turns you fat and farty, as opposed to the yellow lager stuff that turns you fat and fighty. | | | | | | | When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises. | | | | | | | 'I've got a big meeting with the big cheese from the big studios. It's the big time with the big bucks.' So said Sir Anthony Hopkins in a series of bank ads back in 2000. | | | | | | | Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing | | | | Intelligence | | | | | | The Balvenie is the most prominent, with Glenfiddich and Johnnie Walker in second place. | | | | | A look at the performance of Dove Men+Care in social media over the past four months. | | | | | | Latest jobs | | | | | | | |
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