| Latest news | |  | | | | | London 2012 sponsors have been accused of abandoning their commitment to the Olympic legacy, with the Greater London Authority (GLA) struggling to raise funds for sports-participation projects. | | |  | | | | | Publicis is to merge its digital agencies Digitas and LBi to create a single network called DigitasLBi. | | |  | | | | | It's being reported that Twitter has made what is its biggest acquisition to date, outstripping that of TweetDeck, with the deal to buy social TV analytics firm Bluefin Labs, which if anyone was in any doubt, underscores the increasingly close relati... | | |  | | | | | Wrigley is to introduce actor Antonio Banderas as the first celebrity brand ambassador for its flagship chewing gum range, Extra. | | |  | | | | | Google has reinforced its opposition to introducing ads to Google+, on the basis that they ruin the user experience. | | |  | | | | | Eurostar is making the most of the publicity around David Beckham's arrival at French football club Paris St Germain and his promise to give his wages to charity, with a light-hearted ad highlighting its "transfer fee". | | |  | | | | | Nike and Morrisons will be the first brands to run mobile marketing campaigns simultaneously across the Vodafone, EE and O2 networks via the Weve joint venture. | | |  | | | | | O2 has unveiled its new ad starring Beyoncé to promote the fact that O2 customers can buy tickets to her upcoming UK gigs 48 hours before the general public, as part of the brand's Priority promotion. | | |  | | | | | The Advertising Standards Authority has today introduced new rules to provide the public with notice of and control over online behavioural advertising (OBA). | | | | | Opinion | |  | | | | | In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why. | | |  | | | | | Idle moments are frequently filled with a trawl through agency websites to check their brand positionings, mission statements, reasons to exist. The majority make "calm down, dear" sound like the most delicious line in advertising. | | | | | Intelligence | |  | | | | | Waterstone's is the most prominent, with WH Smith in second place. | | |  | | | | | A look at the performance of Virgin Trains in social media over the past five months. | | | | | | | Latest jobs | | | Digital Marketing Manager | | Recruiter GoodEgg Digital | | Salary £25-35k + great benefits and share options | | Location St Albans, Hertfordshire | | | Head of Technology | | Recruiter Blue Skies Marketing Recruitment | | Salary £60000 to £80000 per annum | | Location London | | | | |  | | |
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