Tuesday, 5 February 2013

Marketing Daily - Nike and Morrisons become first brands to launch Weve mobile ads; plus Google+, Wrigley, RBS, and Emirates Airlines

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Nike and Morrisons first brands to launch Weve mobile ads
Matthew Chapman,
05 February 2013
 

Nike and Morrisons will be the first brands to run mobile marketing...

Pizza Hut: previously run mobile ads with O2
 
 
Olympic sponsors abandon London Mayor's sports legacy projects
John Reynolds,
05 February 2013
 

London 2012 sponsors have been accused of abandoning their commitment to the...

City Hall: struggling to attract brands (pic Ian Bottle)
 
 
Google+: ads create too much of a 'disruptive experience'
Matthew Chapman,
05 February 2013
 

Google has reinforced its opposition to introducing ads to Google+, on the...

Google+: saying 'no' to ads
 
 
Wrigley recruits Antonio Banderas as first global ambassador
John Reynolds,
05 February 2013
 

Wrigley is to introduce actor Antonio Banderas as the first celebrity brand...

Wrigley: hired Antonio Banderas as first global ambassador
 
 
Former RBS marketing boss Helen Page joins Clydesdale Bank
Alex Brownsell,
05 February 2013
 

National Australia Bank has hired ex-RBS marketer Helen Page as chief marketing...

Clydesdale Bank: recruited former RBS marketer Helen Page
 
 
Emirates strikes five-year F1 deal
John Reynolds,
05 February 2013
 

Emirates Airlines is making a return to Formula 1 after striking a...

Bernie Ecclestone: F1 commercial boss welcomed Emirates partnership deal
 
 
Dulux UK marketing director Letty Edwards exits company
John Reynolds,
05 February 2013
 

Letty Edwards, the marketer responsible for reviving the Dulux dog mascot, has...

Dulux: UK marketing director Letty Edwards leaving
 
 
Promotion: How widespread is the adoption of international SEO?

How can you adopt international SEO to grow your business? Take part in our new SEO survey and be in with a chance to win a Fortnum and Mason hamper.

 
Also in the News
 
Eurostar capitalises on Beckham publicity with ad
Maisie McCabe,
05 February 2013
 
ASA introduces new rules on behavioural advertising
Jeremy Lee,
04 February 2013
 
 
 
Blogs
 
 
How will the high street prosper in 2013?
Hayley Thomas
 

It's not been a great couple of weeks for the high street, and shoppers have been hitting social networking sites...

 
 
Beyond the self-indulgence of sponsorship
Jim Dowling
 

Some people think that sponsorship is one big piss-take. Self-indulgent people pleasing themselves by climbing mountains and going on long...

 
 
Super Bowl shows why brands need to be always-on with their advertising
Gareth James
 

In a world where ads run all the time, real-time gets its moment in the sun (well, dark actually) at...

 
 
Why we shouldn’t mourn the death of scheduled television
Rob Hinchcliffe
 

Last week the way television works changed dramatically, and it's all thanks to a DVD rental company (clue: it's not...

 
 
Customer data isn’t just a numbers game
Jane Hodson
 

The best is what we all aspire to be both personally and professionally, and our language is littered with the...

 
 
 
 
 
 
Whitepapers
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
 
 
Jobs of the Week

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Research Manager - NPD & Branding (Qualitative), RPCushing Recruitment £32000.00 - £42000.00 per annum, London

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Project Manager - Print, Gemini Search £30000 - £35000 per annum, City of London

Digital Researcher, Zebra People £35000 - £40000 per annum, City of London

Digital Account Executive - (Digital Agency) - London, Guru Careers £20-25k, Shoreditch, Central London (E1)

Production Manager, London, £34k-£37k, Blue Skies Marketing Recruitment £34000 to £37000 per annum, London

Account Director. Innovative, award-winning PR Agency, Hanson Search Up to £50,000, Central London

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Midweight Designer, become £28-32K, London

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