| Latest news | |  | | | | | The biggest moment on Twitter during last night's Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the biggest ad win of the night. | | |  | | | | | LateRooms.com has released a new ad starring Ben and Lucy, the young couple introduced to viewers last year, which explains how the hotel booking site can serve a couple's changing needs. | | |  | | | | | Unilever is spending £13m supporting the launch of a "compressed" aerosol can across three flagship deodorant brands, Sure Woman, Dove and Vaseline Intensive. | | |  | | | | | Fat Face has appointed Sir Stuart Rose, the former Marks & Spencer boss, as chairman to replace incumbent Alan Giles, who is stepping down after seven years in the role. | | |  | | | | | Reckitt Benckiser (RB) is investing £4m behind its Air Wick brand, including a TV spot that marks a change in strategy, as for the first time a campaign will highlight the scent of the brand. | | |  | | | | | BlackBerry has claimed its recruitment of singer Alicia Keys, director Robert Rodriguez and author Neil Gaiman, will not form part of a "traditional product endorsements" strategy. | | |  | | | | | Will Lewis, the News International executive and former Telegraph editor, has been promoted to the position of chief creative officer at the new News Corporation, ahead of the parent company's split. | | |  | | | | | D&AD has extended the deadline for entries to its 2013 Awards until Wednesday 6 February. | | |  | | | | | The Institute of Practitioners in Advertising (IPA) and Metro newspaper are taking entries for their Creative Pioneers Challenge, which offers recent graduates paid internships at top agencies. | | | | | Opinion | |  | | | | | In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why. | | |  | | | | | Idle moments are frequently filled with a trawl through agency websites to check their brand positionings, mission statements, reasons to exist. The majority make "calm down, dear" sound like the most delicious line in advertising. | | | | | Intelligence | |  | | | | | Waterstone's is the most prominent, with WH Smith in second place. | | |  | | | | | A look at the performance of Virgin Trains in social media over the past five months. | | | | | | |
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