Monday, 4 February 2013

Digital AM - Budweiser, Super Bowl, Twitter, ITV, LateRooms

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Budweiser most popular ad at this year's Super Bowl
Budweiser most popular ad at this year's Super Bowl
by Sara Kimberley
04 February 2013, 11:25AM
A Budweiser ad reigned supreme once again at this year's US Super Bowl, followed by ads from Volkswagen and Mercedes-Benz.
Oreo scores big win on Super Bowl night with Twitter power-out ad
Oreo scores big win on Super Bowl night with Twitter power-out ad
by Gordon MacMillan
04 February 2013, 08:57AM
The biggest moment on Twitter during last night's Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the biggest ad win of the night.
Twitter smear accusations around Michael Gove's Department for Education 'have echoes of Damian McBride'
Twitter smear accusations around Michael Gove's Department for Education 'have echoes of Damian McBride'
by John Owens
04 February 2013, 10:21AM
Accusations that figures within the Department for Education have operated a Twitter smear campaign against critics 'have echoes of Damian McBride', it has been claimed.
ITV launches planning tool
ITV launches planning tool
by Maisie McCabe
04 February 2013, 11:44AM
ITV has launched a free planning tool, ITV Lives, which allows agencies and advertising to draw on the broadcaster's biggest audience insight project to date.
LateRooms.com continues the story of Ben and Lucy
LateRooms.com continues the story of Ben and Lucy
by Maisie McCabe
04 February 2013, 09:24AM
LateRooms.com has released a new ad starring Ben and Lucy, the young couple introduced to viewers last year, which explains how the hotel booking site can serve a couple's changing needs.
FSCS partners with Metro, Mail Newspapers and Absolute Radio
FSCS partners with Metro, Mail Newspapers and Absolute Radio
by Maisie McCabe
04 February 2013, 10:47AM
The Financial Services Compensation Scheme (FSCS) has partnered with Associated Newspapers and Absolute Radio as part of a 15-month campaign to build awareness of the financial protection it offers.
Also in the news
BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire
by Matthew Chapman, 01 February 2013, 02:30PM
Twitter is an editorial medium and brands must get tone of voice right
by Gordon MacMillan, 01 February 2013, 11:28AM
HMV shouldn't be closing down its Twitter feed
by Gordon MacMillan, 01 February 2013, 09:44AM
Campaign Viral Chart: Diet Coke 'hunk' rides out Super Bowl rush
by Ben Hall, 01 February 2013, 09:13AM
Latest Blog Entries
Super Bowl shows why brands need to be always-on with their advertising
Gareth James, 04 February 2013
Why we shouldn't mourn the death of scheduled television
Rob Hinchcliffe, 04 February 2013
The bookless library
Greg Taylor, 04 February 2013
Old problems, new solutions
Steve Henry, 04 February 2013
Starting a new job - success tips part 3
Rachel Brushfield, 02 February 2013
Shake up in IP rights protection expected early 2013
Ardi Kolah, 01 February 2013
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