| Latest news | |  | | | | | GlaxoSmithKline has opened talks with agencies ahead of a review of its estimated £1 billion global media planning and buying business. | | |  | | | | | PepsiCo is unveiling a limited-edition designer dress, priced at £550, to celebrate the launch of Trop50, its Tropicana brand offshoot. | | |  | | | | | Virgin Atlantic is reviewing its global digital and direct marketing arrangements. | | |  | | | | | Ocado has reduced its full-year losses to £0.6m and plans to create more than 1,000 jobs in the Midlands in 2013, according to Tim Steiner, chief executive. | | |  | | | | | Morrisons has unveiled its new ad campaign starring TV presenters Ant and Dec, which sees the supermarket return to its light-hearted, celebrity-led approach to marketing. | | |  | | | | | News Corporation's publishing division, which includes its UK newspapers, reported revenues of $2.1bn (£1.3bn) in the final three months of 2012, an increase of less than 1%, ahead of the expected separation of the company. | | |  | | | | | H&M has released a short film starring David Beckham to promote his new branded line of underwear for the retailer. | | |  | | | | | Findus UK is understood to have called in Burson-Marsteller in addition to existing agency partner College Hill as it deals with a product recall that has been picked up by the media. | | |  | | | | | Saatchi & Saatchi has hired Fallon's Katrien De Bauw to the new role of chief operating officer and taken ownership of its sister Publicis Groupe ad agency Masius. | | | | | Promotion:Online Retailers: Stepping up to the digital challenges of 2013 | 
| New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here | | | | | | Opinion | |  | | | | | Asda Income Tracker data paints a bleak picture of continued pressure on family income. | | |  | | | | | The departure of the likeable and clever (if modest) Brad Fairhead from Hypernaked provides yet another "key date" on the timeline of its already complicated company history. | | | | | Intelligence | |  | | | | | In the IPA's Advertising Works 21, Mindshare's Simeon Duckworth reveals the pitfalls of digital measurement and how marketers can avoid misinterpreting data. | | |  | | | | | Tracey Follows, who interviewed 20 pioneers of planning from the 60s and 70s, asks how their methods can inform today's future-facing industry. | | | | | | | Latest jobs | | | Digital Marketing Manager | | Recruiter GoodEgg Digital | | Salary £25-35k + great benefits and share options | | Location St Albans, Hertfordshire | | | | |  | | |
No comments:
Post a Comment