Media PM - Rita Lewis, Planet Rock, Why an unfocused social-media strategy is a waste of money

Having trouble viewing this? View in web browser View text-only version     Latest News My Media Week: Rita Lewis Hayley Hayes, 06 February 2013 This week, Rita Lewis, publishing director at InStyle, hosts two crucial events...    Bauer Media acquires Planet Rock for £1.3m Arif Durrani, 06 February 2013 Bauer Media has bought the digital radio station Planet Rock, in a...    Why an unfocused social-media strategy is a waste of money Gordon MacMillan, 06 February 2013 If 2011 and 2012 were about first experimenting and then putting a...    Publishers need to directly monetise content to sustain editorial Opinion, 06 February 2013 Just as the TV industry has developed to directly monetise content through...      Also in the News Arif Durrani: Media is changing, and clients need trusted advisors more than ever Arif Durrani, 31 January 2013 Inside Metro 31 January 2013 Is a Havas sale on the horizon? 31 January 2013 Creighton maps out a new era for Mindshare 31 January 2013     Blogs Time to kill the ?unique?? Sue Unerman Q: When is a unique visitor not a unique visitor ? A: Most of the time. Which as... Premier League clips win will prompt The Sun to go behind paywall John Reynolds If there was ever a question whether The Sun website would go behind a paywall, like sister title The Times,... I can hear clearly now the train has gone John Carroll A young man gets on the train and I can see his ineffective white earphones from my seat. I glance... Well done Pitch PR for picking up the talents of Chisholm John Reynolds Pitch PR's winning of the much-prized brief to launch BT's two sports TV channels is perhaps one of the PR... I?m reading Bleak Expectations John Carroll What is going on with the news? Royal soldier kills enemy soldier shock! Phone manufacturer's performance slightly below inflated industry... What is your natural search ranking ? It matters more than you might think. Sue Unerman Your natural search ranking may be poised to replace advertising awareness and consideration tracking as a key indicator of... Celebrity. Human after all. Louise Brice Chances are that willingly or not, few of us will have managed to avoid "day 101" in the big brother... What could be better than a 90 inch smart HDTV in your living room ? Sue Unerman Two 90 inch smart HDTVs in your living room. Imagine - instead of having to choose whether to...     Digital Sales Executive, Telegraph Media Group Circa £35k, London Scandinavian Editor - Travel Media, Ink Competitive Salary, London Senior Sales Manager, Hotels, Travelzoo (Europe) Ltd Competitive Salary, London Planner / Buyer, Mediacom £competitive + benefits, Mediacom, London Digital Account Manager, SYLEX Recruitment £30000 to £35000 per annum, Greater London       To Guarantee delivery, add us to your address book. ( How? ) Manage my bulletins Send to a friend Unsubscribe to this bulletin   Home     News     About Us     Contact Us     Advertising     My Media Week     Log in       Advertising     Marketing     Media     Sales Promotion     Market Research     Digital     Public Relations     Design     Events     Direct Marketing   © Haymarket 1957 - 2013 All rights reserved