Tuesday, 5 February 2013

Campaign Daily Fix - LBi and Digitas, Eurostar, Leon Jaume, M&C Saatchi, O2 Priority, ASA

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Latest News
Publicis to merge Digitas and LBi
by Ian Darby,
05 February 2013, 08:00AM
Publicis to merge Digitas and LBi
Publicis is to merge its digital agencies Digitas and LBi to create a single network called DigitasLBi.
Eurostar capitalises on Beckham publicity with ad
by Maisie McCabe,
05 February 2013, 08:59AM
Eurostar capitalises on Beckham publicity with ad
Eurostar is making the most of the publicity around David Beckham's arrival at French football club Paris St Germain and his promise to give his wages to charity, with a light-hearted ad highlighting its "transfer fee".
Three great ads Leon Jaume had nothing to do with
by Suzanne Bidlake,
05 February 2013, 10:50AM
Three great ads Leon Jaume had nothing to do with
Leon Jaume, the WCRS executive creative director, has picked out TV spots for Carling Black Label, Ronseal and John Lewis as three great ads of recent years.
M&C Saatchi executives awarded £7m of shares
by Maisie McCabe,
05 February 2013, 09:00AM
M&C Saatchi executives awarded £7m of shares
Maurice Saatchi, Jeremy Sinclair, David Kershaw and Bill Muirhead have each been awarded shares worth more than £1.8m, after M&C Saatchi PLC outperformed share price targets.
Beyoncé stars in O2 Priority ad ahead of new tour
by Maisie McCabe,
04 February 2013, 02:47PM
Beyoncé stars in O2 Priority ad ahead of new tour
O2 has unveiled its new ad starring Beyoncé to promote the fact that O2 customers can buy tickets to her upcoming UK gigs 48 hours before the general public, as part of the brand's Priority promotion.
ASA introduces new rules on behavioural advertising
by Jeremy Lee,
04 February 2013, 04:12PM
ASA introduces new rules on behavioural advertising
The Advertising Standards Authority has today introduced new rules to provide the public with notice of and control over online behavioural advertising (OBA).
Latest Work
Old Spice "wild collection" by Wieden & Kennedy Portland
04 February 2013, 10:06AM
Old Spice
Old Spice has released a campaign to promote launched its Wild Collection, featuring three masculine scents Foxcrest, Hawkridge and Wolfhorn.
British Airways "great Gatwick ticket giveaway" by BBH
31 January 2013, 08:00AM
British Airways
National Citizen Service "it all starts at yes" by 18 Feet & Rising
31 January 2013, 08:00AM
National Citizen Service
WWF "illegal wildlife trade" by Ogilvy & Mather
31 January 2013, 08:00AM
WWF
Also in the News
Emirates strikes five-year F1 deal
by John Reynolds, 05 February 2013, 10:30AM
Olympic sponsors abandon London Mayor's sports legacy projects
by John Reynolds, 05 February 2013, 08:00AM
Dulux UK marketing director Letty Edwards exits company
by John Reynolds, 05 February 2013, 08:00AM
Google+: ads create too much of a 'disruptive experience'
by Matthew Chapman, 05 February 2013, 08:00AM
Blogs
Tara Beard-Knowland Pump up the volume
Tara Beard-Knowland, 04 February 2013, 2:02PM
NABS Facebook and the power of the people
NABS, 04 February 2013, 1:02PM
Steve Henry Old problems, new solutions
Steve Henry, 04 February 2013, 8:02AM
Ines Nadal Graphing Likes
Ines Nadal, 01 February 2013, 9:02AM
Andy Nairn Screw it, let’s do it
Andy Nairn, 30 January 2013, 9:01AM
Andy Nairn Beware the Trust Trap
Andy Nairn, 23 January 2013, 9:01AM
More Blogs
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