| What Facebook Graph search means for marketers | | 01 February 2013, 3:31PM |  Facebook's Graph Search was announced about two weeks ago and so far reactions from the marketing community have been fairly mixed. The new and improved search tool, currently in open beta in the US, lets Facebook users conduct more detailed searches of their connections based on places, photos, likes, locations, interests and updates.
| | | | Content creation challenging old agency models | | 01 February 2013, 12:23PM |  Native Advertising on social websites has caused rapid change in the PR and advertising industry. The emphasis now lies on content and agencies of all descriptions are being forced to become involved in content creation. As a result, traditional dividing lines are dissolving and agencies need to adapt to this in order to prevent being left behind.
| | | | The New 'Data Myning' - personal curiosity can get us more for our money | | 01 February 2013, 12:13PM |  As we come to the end of January, the New Year's resolutions are all but a distant memory and the reality of festive spending hits home as credit card bills drop on the doormat. I am aware that, having outsourced my Xmas spending (to my wife), while I have three happy kids with more new stuff crammed into their bedrooms than they know what to do with, there is considerably less beer money available than there was in December.
| | | | | | | Twitter is an editorial medium and brands must get tone of voice right | | 01 February 2013, 11:34AM |  Twitter held an event yesterday that highlighted once again the importance of finding your voice on Twitter. I’ve written about this a number of times. At Powered by Tweets, the issue was brought to life by professional Tweeter David Levin who, among other things, is the voice of the Dolphin pub in London’s Hackney. He also works for brands such as Adidas among others, but really came to prominence recently for what has become known as, “possibly the greatest conversation on Twitter ever”.
| | | | HMV shouldn't be closing down its Twitter feed | | 01 February 2013, 8:37AM |  Troubled music retailer HMV caused a stir on Twitter yesterday as employees used the brand’s official Twitter feed to live-blog mass redundancies taking place at the high street chain. Using the hashtag #hmvXFactorFiring, @HMVtweets claimed that staff were being fired by the HR department. The news was then confirmed by the administrator. Deloitte said that 190 people have been made redundant at the brand’s head office and distribution centres.
| | | | | | | The social media dilemma for the world of finance | | 31 January 2013, 12:28PM |  What's the point of social media for financial services companies? I was asked by a client recently. Easy peasy, I thought, and started trotting out well practised verses including phrases like “engagement” and "community". Yes, but why should we do it? He asked. What’s the benefit to my business?
| | | | Instagram growing quickly as Facebook mobile revenues double | | 31 January 2013, 9:51AM |  Facebook beat Wall Street’s expectations and revenues climbed 40% in the fourth quarter with a doubling of mobile revenues. Fourth-quarter earnings hit $64m (£40.5m), compared with $302m a year earlier, on revenues of $1.59bn. There was good news as well on the mobile front as the company announced that mobile revenues had doubled and that mobile users now exceeded desktop ones.
| | | | Bet on engaging with Twitter not selling | | 31 January 2013, 2:11AM |  The best way to engage with consumers is actually to be non-corporate and not to sell your services. An oxymoron? No just engage by being engaging not selling. A great example of this is Betfair Poker.
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Out of the world’s 100 top brands, 35% have online newsrooms on their websites that contain out-of-date information. 
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