Friday, 1 February 2013

Marketing Daily - Burger King runs press ad admitting horse meat contamination; plus HMV, Churchill, Jessops, and Allinson

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Burger King runs press ad admitting horse meat contamination
John Reynolds,
01 February 2013
 

Burger King is today running an ad in the national press admitting...

Burger King: admits horse meat contamination of its burgers
 
 
HMV's Twitter feed hijacked as reports of redundancies emerge
Gemma Charles,
31 January 2013
 

HMV employees have used the brand's official Twitter feed to live-blog mass...

HMV: Twitter account hijacked
 
 
HMV shouldn't be closing down its Twitter feed
Gordon MacMillan,
01 February 2013
 

Troubled music retailer HMV caused a stir on Twitter yesterday as employees...

Calls made to close HMV's Twitter account
 
 
Churchill recruits Dawn French to replace Martin Clunes
Alex Brownsell,
01 February 2013
 

Comedian Dawn French is to replace Martin Clunes as the face of...

Dawn French: fronts Churchill campaign
 
 
Jessops brand bought by Dragons' Den star Peter Jones
Alex Brownsell,
01 February 2013
 

Jessops, the failed camera retailer, is set to be revived as an...

Peter Jones: Dragons' Den star leads consortium buying Jessops brand
 
 
The rising admission price for football sponsorship
Richard Gillis,
01 February 2013
 

As sponsorship revenues play a bigger role in club finances, such tie-ins...

The rising admission price for football sponsorship
 
 
Culture Secretary promises to be 'cheerleader' for marketing industry
Gemma Charles,
31 January 2013
 

Maria Miller, Secretary of State for Culture, Media and Sport, has promised...

Secretary of State for Culture, Media and Sport Maria Miller
 
 
Allinson launches first TV ad in more than a decade
John Reynolds,
01 February 2013
 

Allinson, the Allied Bakeries-owned brand, is embarking on its first TV advertising...

Allinson: using TV to promote additions to bakery range
 
 
Champions of Design: The Guardian
29 January 2013
 

The mouthpiece of the Left has kept up with the times via...

Champions of Design: The Guardian
 
 
Promotion: How widespread is the adoption of international SEO?

How can you adopt international SEO to grow your business? Take part in our new SEO survey and be in with a chance to win a Fortnum and Mason hamper.

 
Also in the News
 
Twitter is an editorial medium and brands must get tone of voice right
Gordon MacMillan,
01 February 2013
 
Which bookshop brand is most prominent online? Brand barometer
Gemma Charles,
01 February 2013
 
Brand Barometer: Social media performance of Virgin Trains
Staff,
01 February 2013
 
 
 
Blogs
 
 
The New ‘Data Myning’ â€" personal curiosity can get us more for our money
Gavin Wheeler
 

  As we come to the end of January, the New Year's resolutions are all but a distant...

 
 
How do you make a panda sneeze?
Mark Tomkins, TDA
 

"Let's do a viral vid! Yes, just like that one I saw the other day. 500 trillion people watched...

 
 
Vine. A growing revolution in Meaningful content.
Paul Frampton
 

Read @ paul_framp ‘s reason for why Vine is a revolution on marketingblogged.com vine.co/v/b1ujXAaV77Q â€" HavasMediaUK (@HavasMediaUK) January 31,...

 
 
What The London Underground Map Tells Us Our Relationship with Design
Uri Baruchin
 

Rather than celebrate the 150 th anniversary of the London Underground with the new £2 coins, I wanted to take...

 
 
PruHealth sponsorship of triathlon is sign of times
John Reynolds
 

One spin-off from the success of British athletes in less mainstream sports at London 2012 - such as triathlon, long-distance...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
 
 
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