Monday, 4 February 2013

Marketing Daily - Oreo scores big win on Super Bowl night with Twitter power-out ad; plus Yorkshire Tea, Bacardi, Fat Face, and Unilever

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Oreo scores big win on Super Bowl night with Twitter power-out ad
Gordon MacMillan,
04 February 2013
 

The biggest moment on Twitter during last night's Super Bowl was not...

Oreo: Super Bowl ad was a winner on Twitter
 
 
Budweiser most popular ad at this year's Super Bowl
Sara Kimberley,
04 February 2013
 

A Budweiser ad reigned supreme once again at this year's US Super...

Budweiser: Super Bowl 2013 campaign
 
 
Yorkshire Tea named as the 'official brew' of England cricket team
Gemma Charles,
04 February 2013
 

Yorkshire Tea has signed a three-year sponsorship deal with the England and...

Yorkshire Tea: to sponsor the England cricket team
 
 
Bacardi names Andy Gibson as new chief marketing officer
Gemma Charles,
04 February 2013
 

Bacardi has appointed Andy Gibson to the chief marketing officer role, following...

Andy Gibson: leading Bacardi marketing efforts
 
 
Fat Face hires Stuart Rose as chairman
Matthew Chapman,
04 February 2013
 

Fat Face has appointed Sir Stuart Rose, the former Marks & Spencer...

Stuart Rose: chairman of Fat Face
 
 
Unilever ploughs £13m marketing spend into new deodorant offering
John Reynolds,
04 February 2013
 

Unilever is spending £13m supporting the launch of a "compressed" aerosol can...

Unilever: introduces 75ml compressed aerosol cans across three deodorant brands
 
 
RB switches focus to Air Wick scent for first time
John Reynolds,
04 February 2013
 

Reckitt Benckiser (RB) is investing £4m behind its Air Wick brand, including...

Air Wick: latest TV ad focuses on product fragrance
 
 
Promotion: How widespread is the adoption of international SEO?

How can you adopt international SEO to grow your business? Take part in our new SEO survey and be in with a chance to win a Fortnum and Mason hamper.

 
Also in the News
 
BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire
Matthew Chapman,
01 February 2013
 
LateRooms.com continues the story of Ben and Lucy
Maisie McCabe,
04 February 2013
 
Lebedev's Evening Standard TV bid 'London Live' wins capital's licence
Arif Durrani,
04 February 2013
 
 
 
Blogs
 
 
Super Bowl shows why brands need to be always-on with their advertising
Gareth James
 

In a world where ads run all the time, real-time gets its moment in the sun (well, dark actually) at...

 
 
Why we shouldn’t mourn the death of scheduled television
Rob Hinchcliffe
 

Last week the way television works changed dramatically, and it's all thanks to a DVD rental company (clue: it's not...

 
 
Customer data isn’t just a numbers game
Jane Hodson
 

The best is what we all aspire to be both personally and professionally, and our language is littered with the...

 
 
Why so many American TV ads are crap
Richard Fullerton
 

Androgel: Stop using it if your wife starts growing body hair and develops acne! I have just returned from...

 
 
The New ‘Data Myning’ â€" personal curiosity can get us more for our money
Gavin Wheeler
 

  As we come to the end of January, the New Year's resolutions are all but a distant...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
 
 
Jobs of the Week

Account Manager Integrated and Below the Line - Drinks, Pubs / Bars and Booze brands! £27k, MODA consult £27k + excellent benefits, Central London

Agency Sales Manager - Real Time Bidding Platform, Propel £40000 - £60000 per annum + bonus & great benefits., London

Senior Production Manager, Major Players £37000 - £42000 per annum, Hampshire

Digital Producer, Adam Recruitment £30000 - £40000 per annum, Manchester

Account Manager, Shopper, £25k-£30k, Blue Skies Marketing Recruitment £25000 to £30000 per annum, London

Senior Designer - (Creative Agency) - London, Guru Careers Up to £35K (DOE), London Bridge, London (SE1)

Paid Search Manager, Travel, Blue Skies Marketing Recruitment £33000 to £35000 per annum, Surrey

Interim Copywriters, AF Selection £20,000 - £35,000 pro rata, Northamptonshire

Marketing Assistant, Network Marketing 16k to 18k per year GBP, Yorkshire, West Yorkshire

Category Insight Manager, Jarlett de Grouchy £45000 - £48000 per annum + Benefits, London

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