Wednesday, 6 February 2013

Breaking news from Brand Republic - Findus, Virgin Media, Interpublic, Angry Birds, Instagram

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Latest news
Findus is latest brand to be caught up in horse meat scandal
Findus is latest brand to be caught up in horse meat scandal
by John Reynolds
06 February 2013, 09:11AM
Findus is the latest brand to be caught up in the horse meat contamination scandal and has been forced to withdraw its beef lasagne range, while Tesco has is to pull its Everyday Value spaghetti bolognese.
Virgin Media agrees $23.3bn deal to sell to Liberty Global
Virgin Media agrees $23.3bn deal to sell to Liberty Global
by Maisie McCabe
06 February 2013, 08:25AM
Liberty Global, the American cable giant, has agreed a $23.3bn (£14.9bn) deal to buy Virgin Media, renewing the rivalry between Liberty's controlling shareholder John Malone and BSkyB-founder Rupert Murdoch.
Interpublic to appoint UK chief executive of IPG Mediabrands
Interpublic to appoint UK chief executive of IPG Mediabrands
by Maisie McCabe
05 February 2013, 04:02PM
Interpublic will look to appoint a chief executive of IPG Mediabrands UK, following global changes that will see Jim Hytner, global chief executive of the Initiative network, take the role of chief executive of IPG Mediabrands G14.
Paramount rapped for airing horror ad in Angry Birds and Draw Something apps
Paramount rapped for airing horror ad in Angry Birds and Draw Something apps
by Matthew Chapman
06 February 2013, 09:46AM
Paramount has been reprimanded by the ad watchdog after a trailer for horror movie 'Paranormal Activity 4' aired in the Angry Birds and Draw Something mobile games.
Instagram extends the conversation online as it launches web service
Instagram extends the conversation online as it launches web service
by Gordon MacMillan
06 February 2013, 09:23AM
Instagram has finally unveiled its web service allowing fans of the camera app, which has more than 100 million users, to engage with their photos on their desktop and tablet computers.
O&M's Jaimes Leggett to join M&C Saatchi Australia
O&M's Jaimes Leggett to join M&C Saatchi Australia
by Sara Kimberley
06 February 2013, 09:21AM
Ogilvy & Mather's managing director, Jaimes Leggett, is leaving the agency to join M&C Saatchi Australia and New Zealand as chief executive.
Opinion
Tech: 3D is a technology without vision
Tech: 3D is a technology without vision
by John V Willshire
31 January 2013, 11:00AM
In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.
As mission statements go, 'to be the best' will do
As mission statements go, 'to be the best' will do
by Ian Darby
31 January 2013, 08:00AM
Idle moments are frequently filled with a trawl through agency websites to check their brand positionings, mission statements, reasons to exist. The majority make "calm down, dear" sound like the most delicious line in advertising.
Intelligence
Which bookshop brand is most prominent online? Brand barometer
Which bookshop brand is most prominent online? Brand barometer
by Gemma Charles
01 February 2013, 08:30AM
Waterstone's is the most prominent, with WH Smith in second place.
Brand Barometer: Social media performance of Virgin Trains
Brand Barometer: Social media performance of Virgin Trains
by Staff
01 February 2013, 08:00AM
A look at the performance of Virgin Trains in social media over the past five months.
Also in the news
Dom Moira and Kieron Roe promoted at LMFM
by Jeremy Lee, 06 February 2013, 08:42AM
Felix Dennis returns to the well with Computer Active acquisition
by Arif Durrani, 05 February 2013, 12:54PM
Lida promotes Jonathan Goodman to managing partner
by Sara Kimberley, 05 February 2013, 02:00PM
Trine Pillay joins B-Reel as executive producer
by Jeremy Lee, 05 February 2013, 02:23PM
Latest Blog Entries
Have a break, don't have WiFi
Greg Taylor, 06 February 2013
Going beyond the CSR facade
Hamish Pringle, 05 February 2013
How will the high street prosper in 2013?
Hayley Thomas, 05 February 2013
Bloc bookings
Greg Taylor, 05 February 2013
ALL WE DO IS TALK
Dave Trott, 05 February 2013
Chinese New Year of the Snake hisses with marketing campaigns galore
Chris J Reed, 05 February 2013
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BR Insight
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