Friday 1 March 2013

Breaking news from Brand Republic - Virgin Atlantic, Groupon, Facebook, Burberry, WPP

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Latest news
Virgin Atlantic to take on BA with Little Red short-haul brand
Virgin Atlantic to take on BA with Little Red short-haul brand
by Alex Brownsell
01 March 2013, 09:25AM
Virgin Atlantic is launching a new sub-brand, Little Red, as it seeks to take on British Airways in the short-haul market.
Sacked Groupon boss regrets 'not having courage to start with the customer'
Sacked Groupon boss regrets 'not having courage to start with the customer'
by Matthew Chapman
01 March 2013, 09:18AM
Groupon chief executive and co-founder Andrew Mason has been fired and says his biggest "regret" was the times he did not "have the courage to start with the customer".
Facebook buys advertising platform from Microsoft
Facebook buys advertising platform from Microsoft
by Gordon MacMillan
01 March 2013, 09:47AM
Facebook has bought the advertising-measurement platform Atlas from Microsoft for an undisclosed sum.
Cara Delavigne stars in Burberry Body Tender ad
Cara Delavigne stars in Burberry Body Tender ad
by Maisie McCabe
01 March 2013, 10:01AM
Cara Delavigne, the 20-year-old supermodel of the moment, has become the face of the new Burberry perfume Burberry Body Tender.
WPP pre-tax profits rise 8.3% to £1.1bn
WPP pre-tax profits rise 8.3% to £1.1bn
by Maisie McCabe
01 March 2013, 08:47AM
WPP Group, the owner of the Young & Rubicam and MediaCom networks, has reported pre-tax profits of £1.1bn in 2012, up 8.3% year on year after strong performances in its advertising and media investment division
Etihad Airways launches first major ad campaign in three years
Etihad Airways launches first major ad campaign in three years
by Maisie McCabe
01 March 2013, 08:12AM
Etihad Airways, the national airline of the United Arab Emirates, is launching its first major ad campaign in three years in a bid to reinforce the high level of customer service it offers its passengers.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Staff
01 March 2013, 09:00AM
Ian Clark, former managing director of the defunct Thelondonpaper, becomes chief executive of Hypernaked and Microsoft UK's online and ad chief steps down in this week's round-up of people moves across advertising, marketing, media and PR.
Lurpak and Marmite enter Outdoor Hall of Fame
Lurpak and Marmite enter Outdoor Hall of Fame
by Maisie McCabe
01 March 2013, 09:21AM
Wieden & Kennedy, Adam & Eve/DDB, Rainey Kelly Campbell Roalfe / Y&R were among the agencies to have work entered into the Outdoor Media Centre and Campaign's Outdoor Hall of Fame last night.
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Opinion
Helen Edwards: wisdom of the dead versus the living
Helen Edwards: wisdom of the dead versus the living
by Helen Edwards
28 February 2013, 11:15AM
It is easy to get swept up in the developing online conversation about marketing theory, but we overlook the contribution of pioneering thinkers at our peril.
Sainsbury's has a lot going for it, but where's the soul?
Sainsbury's has a lot going for it, but where's the soul?
by Danny Rogers
28 February 2013, 08:00AM
"Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.
Blackhurst puts focus on ads at seven-day Indy
Blackhurst puts focus on ads at seven-day Indy
by
28 February 2013, 08:00AM
In an era of declining print sales, Chris Blackhurst knows advertising will play a major role in the future prospects of the restructured Independent. By Arif Durrani.
Reinventing sustainability: why brand talk about responsibility is cheap
Reinventing sustainability: why brand talk about responsibility is cheap
by David Benady
28 February 2013, 09:00AM
As consumers grapple with the emotional fallout of the recession, brands can no longer merely say they are responsible, they must show it in every facet of their business, writes David Benady.
Credit downgrade should put UK marketers on alert
Credit downgrade should put UK marketers on alert
by Claire Beale
27 February 2013, 08:00AM
Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.
How brands can embrace the Joy of Missing Out
How brands can embrace the Joy of Missing Out
by Nicola Kemp
27 February 2013, 09:00AM
Recession-hit, stay-at-home consumers are embracing the 'joy of missing out' by shunning what brands want them to do and focusing on their personal priorities in life, writes Nicola Kemp.
Why Route is the right direction for the outdoor industry
Why Route is the right direction for the outdoor industry
by Opinion
26 February 2013, 04:33PM
Route, the out of home measurement system formerly known as Postar, provided a truly eye-opening example of big data in action at its launch today, Glen Wilson, managing director of Posterscope, explains.
Intelligence
Brands on alert: six things you need to know about draconian new EU data rules
Brands on alert: six things you need to know about draconian new EU data rules
by Noelle McElhatton
01 March 2013, 09:00AM
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Which cleaning spray is most prominent online? Brand barometer
Which cleaning spray is most prominent online? Brand barometer
by Gemma Charles
01 March 2013, 08:30AM
Dettol is the most prominent, with Flash in second place.
Also in the news
'Clear plans are in place should high-profile footballer come out,' says FA comms chief
by John Owens, 01 March 2013, 09:30AM
WPP's public relations profits drop as Europe struggles
by Daniel Farey-Jones, 01 March 2013, 09:07AM
Football is ready for the first openly gay player, says FA comms director Adrian Bevington
by John Owens, 28 February 2013, 03:00PM
Guinness unveils St Patrick's Weekend marketing drive
by Gemma Charles, 28 February 2013, 12:50PM
Morrisons lays out marketing plans for first clothing range launch
by Matthew Chapman, 28 February 2013, 12:15PM
Emirates Old Trafford to be new name of Test cricket ground
by John Reynolds, 28 February 2013, 12:18PM
Snap Fashion attempts to transform how we shop
by Greg Taylor, 28 February 2013, 11:20AM
Video: 'PR can play a role' in saving the high street
by Sarah Johnson, 28 February 2013, 10:05AM
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