| Latest news | |  | | | | | The Simpsons, the US cartoon family, features in this week's viral chart, with an in-house ad from Fox spoofing the 'Harlem Shake' shared more than half a million times. | | |  | | | | | Facebook has unveiled a major new look to its News Feed, the most significant change since the launch of Facebook Timelines, which it promises will reduce clutter and focus more on stories from friends and family. | | |  | | | | | Healthcare company Bupa looks set to move away from consumer-focused marketing, with the appointment of a pharmaceutical industry veteran to replace its high-profile former top marketer, Martin George. | | |  | | | | | Mothercare will launch a user-generated Mother's Day 'movie' charting 24-hours in the life of a modern-day mother, as part of an increasing focus on brand marketing. | | |  | | | | | Carter Murray is appointed chief executive of Draftfcb Worldwide and Tesco has poached Facebook and Sainsbury's executives for its Blinkbox extensions, in this week's round-up of people moves across advertising, marketing, media and PR. | | |  | | | | | Equestrianism can boost its popularity and pull in more brand sponsorship by "bringing the sport to the people", according to Princes Anne's equestrian-loving son Peter Phillips. | | |  | | | | | Initiative, the Interpublic media agency, has appointed Kristian Bright, business director at Mindshare, as performance director, replacing Tristan Bentall. | | |  | | | | | 18 Feet & Rising has joined Kopparberg's £4m advertising roster and is planning a "breakthrough" integrated campaign for the premium cider brand. | | | | | Promotion:[Live webcast:]Social Media: 7 Steps To Empower Your Employees | 
| How can you manage social media internally? Brand Republic’s webcast will reveal a 7 step guide to putting social at the heart of you organisation – secure your free place here | | | | | | Opinion | |  | | | | | For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process. | | |  | | | | | "I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem. | | |  | | | | | I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time... | | |  | | | | | Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be... | | |  | | | | | Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers. | | |  | | | | | Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work. | | |  | | | | | Heritage ads and TV programmes and features about the past seem to be increasingly common. But is retreating to nostalgia the last refuge for a brand in trouble or a sensible strategy in uncertain times? As I fruitlessly point out every three mont... | | |  | | | | | My favourite conference is one I never go to. It s called Strata and it s about, basically, the intersection of business and "big data". I like it because it seems to be the moment when a lot of very clever data people realise they need to communic... | | | | | Intelligence | |  | | | | | Herbal Essences is the most prominent, with Head & Shoulders in second place. | | |  | | | | | A look at the performance of Weight Watchers in social media over the past four months. | | | | | | | Latest jobs | | | Head of Media Analysis | | Recruiter GoodEgg Digital | | Salary £60-90k + subtantial bonus and benefits | | Location Manchester | | | | | Regional Manager | | Recruiter Heineken UK Ltd | | Salary Competitive salary & benefits | | Location South East England | | | Senior Account Manager | | Recruiter I am Recruitment | | Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). | | Location Central London - Oxford Street on your doorstep | | |  | | |
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