Friday 22 March 2013

Marketing Daily - Tesco to give away tablets in Google Street View Easter egg hunt. Plus H&M, Nissan, Oreo, and Barclays

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Tesco to give away tablets in Google Street View Easter egg hunt
Matthew Chapman,
22 March 2013
 

Tesco is running an online Easter egg hunt using Google Street View...

Tesco: runs online Easter egg hunt
 
 
H&M signs Beyoncé for beachwear TV campaign
Matthew Chapman,
22 March 2013
 

H&M will run a summer campaign starring Beyoncé in swim and beachwear...

Beyoncé: stars in H&M beachwear campaign on TV
 
 
Brands must do more to recognise the pitfalls of anti-social media
Nicola Kemp,
22 March 2013
 

Jessica Laney was 16 years old when she hanged herself in December.

Ask.fm
 
 
Nissan ties with YouTube for motorsport partnership
Alex Brownsell,
22 March 2013
 

Nissan and YouTube have teamed up to launch Nismo.TV, a global channel...

Nissan: launches Nismo.TV on YouTube
 
 
Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent
Rachel Barnes,
21 March 2013
 

The apparel brand's marketing and commercial director is applying an FMCG approach...

Scott Morrison, marketing and commercial director, Diesel
 
 
Brand Barometer: Oreo's latest viral campaign reviewed
22 March 2013
 

Social video expert Goviral evaluates the latest Oreo viral campaign, with "ones...

Oreo: showcasing 'ground-breaking' technology
 
 
Brand barometer: Social media perfomance of Barclays
22 March 2013
 

A look at the performance of Barclays in social media over the...

Barclays: new focus sent ripples across social media
 
 
Promotion: Reach New Customers And Power Sales With New Google Shopping
Read how Google Shopping affects UK retailers and what to consider when planning your new comparison shopping strategies, on desktop, mobile and tablet devices. Download it for free now.

 

 
Also in the News
 
Govt comms chief Alex Aiken defends ad roster
Louise Ridley,
22 March 2013
 
Google, Apple and Samsung most culturally vibrant brands, claims research
John Reynolds,
21 March 2013
 
Microsoft calls for industry movement to cure online ad 'illness'
Matthew Chapman,
21 March 2013
 
 
 
Blogs
 
 
Five things you can learn from Facebook
Anil Pillai
 

Facebook's meteoric rise, astonishingly large user-base and world's youngest billionaire CEO make it one of the most fascinating businesses on...

 
 
The Decline of the Agency and Rise of the Client: Part 2
Richard Fullerton
 

In Part 1 yesterday, I explored how the empowerment of the client, the negative impact of overheads on agency fees,...

 
 
Give Qatar 2022 a break!
John Reynolds
 

Has ever the hosting of a World Cup caused as much unrest as Qatar in 2022? Ever since its...

 
 
The Decline of the Agency and Rise of the Client: Part 1
Richard Fullerton
 

Last week an MCS colleague emailed me a link to an recent article called How clients are de-skilling the UK...

 
 
How to Re-Master your Marketing â€" #thinkbranding2013
Brand Learning
 

This post is provided by Harriet de Swiet, Partner at Brand Learning , global experts in transforming Marketing Capabilities. ...

 
 
 
 
 
 
Whitepapers
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
Jobs of the Week

Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire

Senior Account Manager, I am Recruitment Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols)., Central London - Oxford Street on your doorstep

Marketing Communications Officer - In-house - Maternity Cover, JFL Search & Selection £25-30K, London

Marketing Communications Officer - In-house - Immediate Start, JFL Search & Selection £25-30K, London

Digital Project Manager, Red Sofa London £35000 - £55000 per annum, City of London

Account Manager, Kastner & Partners in London Salary is negotiable but commensurate with experience, Farringdon, London

Digital Producer, Red Sofa London £4500 - £30000 per annum, London

Senior Digital Project Manager, Red Sofa London £45000 - £50000 per annum, City of London

Campaign and Digital Executive, Stopgap £25000 - £28000 per annum + benefits, Hampshire

Brand & Marketing Manager (Foods), Stopgap £55000 - £70000 per annum, London

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