Tuesday 12 March 2013

Digital AM - PeerIndex, Sony Mobile, Old Spice, Wireless Festival, Carphone Warehouse

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Digital AM
Latest news
PeerIndex boss slams Facebook's 'trivialising' of social engagement
PeerIndex boss slams Facebook's 'trivialising' of social engagement
by Nicola Kemp
12 March 2013, 08:00AM
The chief executive of social-media analytics firm PeerIndex has accused Facebook of 'trivialising' social engagement in a drive to maximise profits.
Sony Mobile calls UK advertising review
Sony Mobile calls UK advertising review
by Sara Kimberley
12 March 2013, 10:38AM
Sony Mobile is reviewing its UK advertising account, currently held by Iris.
Old Spice gets a wolfdog for marketing director in new YouTube ad
Old Spice gets a wolfdog for marketing director in new YouTube ad
by Gordon MacMillan
12 March 2013, 10:41AM
Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.
Yahoo to sponsor Wireless Festival as part of new positioning
Yahoo to sponsor Wireless Festival as part of new positioning
by Maisie McCabe
12 March 2013, 08:00AM
Yahoo, the US internet company, has signed an estimated high six-figure deal to sponsor this summer's Wireless Festival as part of a three-month run of gigs in Europe and the US.
Govt approves Carphone Warehouse Tablets for Schools drive
Govt approves Carphone Warehouse Tablets for Schools drive
by Matthew Chapman
12 March 2013, 08:00AM
Carphone Warehouse has won government approval for a major CSR initiative that aims to give all 11-year-olds access to tablet computers.
French Connection campaign to feature user-created films
French Connection campaign to feature user-created films
by Matthew Chapman
12 March 2013, 08:00AM
French Connection is looking to boost its multichannel credentials with a global campaign featuring user-created films.
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?
We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration
 
Also in the news
Bauer Media hires Sony Music strategist Mark Hardy as digital director
by Echomo Efeyini, 11 March 2013, 03:02PM
Why brands need a creative presence at SXSW
by Dylan Williams, 11 March 2013, 05:30PM
SXSW: The new industrial revolution and the digital frontier
by Zaid Al-Zaidy, chief strategy officer, TBWA\London, 11 March 2013, 12:48PM
SXSW: Three global visions and visionaries on collaboration
by Richard Exon, founder, Joint, 11 March 2013, 01:01PM
SXSW: An alternative view
by Jason Anderson, head of creative technology, WCRS, 11 March 2013, 12:38PM
The latest from Austin, Texas and SXSW 2013
by Staff, 11 March 2013, 11:40AM
Latest Blog Entries
THIS TRAIN CALLS AT ALL STATIONS TO NOSTALGIA
Lol and Nat, 12 March 2013
Re-touch to-go
Greg Taylor, 12 March 2013
READING THE GAME
Dave Trott, 12 March 2013
SXSW: Weekend Inspirations
Alex Miller, 11 March 2013
Re-targeting needs re-thinking
Andy Nairn, 11 March 2013
The future and other small things: SXSW gets macro
John Owen, 11 March 2013
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