Wednesday 13 March 2013

Marketing Daily - Brands would be 'foolish' to expect economic recovery, warns Coca-Cola boss. Plus Microsoft, Tesco, Shell, and Accenture

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Brands would be 'foolish' to expect economic recovery, warns Coca-Cola boss
Alex Brownsell,
13 March 2013
 

Coca-Cola GB & Ireland boss Jon Woods has warned marketers that the...

Jon Woods: ISBA president and Coca-Cola GB & Ireland general manager
 
 
Microsoft board 'does not care' about number of Facebook likes
Matthew Chapman,
13 March 2013
 

Philippa Snare, Microsoft UK's chief marketing officer, has claimed the company's senior...

Microsoft: values quality of engagement rather than quantity
 
 
Why brands should embrace honesty
Nicola Kemp,
13 March 2013
 

Groupon co-founder and chief executive Andrew Mason's honest farewell email to staff...

Why brands should embrace honesty
 
 
Tesco to buy family restaurant brand Giraffe
Matthew Chapman,
13 March 2013
 

Tesco is buying family restaurant chain Giraffe for £48.6m in a move...

Giraffe: set to be acquired by Tesco
 
 
Brand agility must not be sacrificed in the name of best practice
Graham Oakes,
13 March 2013
 

Adherence to marketing and technology best practice is important within an organisation,...

Brand agility must not be sacrificed in the name of best practice
 
 
Shell admits failings of garage food in tongue-in-cheek campaign
Matthew Chapman,
13 March 2013
 

Shell is acknowledging the poor reputation of garage food with a tongue-in-cheek...

Shell: promotes Deli2go food range
 
 
Helen Edwards: marketers have more in common with private-equity firms than they might think
Helen Edwards,
13 March 2013
 

Many marketers fear private-equity backers; however, despite often very different approaches, both...

Helen Edwards: marketers have more in common with private-equity firms than they might think
 
 
Tracy de Groose to take lead role at Media360
Arif Durrani,
13 March 2013
 

Tracy de Groose, chief executive of Aegis Media's Carat, will be chairperson...

Tracy de Groose: takes the chair at this year's Media360
 
 
Promotion: Reach New Customers And Power Sales With New Google Shopping
Read how Google Shopping affects UK retailers and what to consider when planning your new comparison shopping strategies, on desktop, mobile and tablet devices. Download it for free now.

 

 
Also in the News
 
Tom Hardy, Adrien Brody and Henry Cavill star in JWT AFP for Shell oil
Jeremy Lee,
13 March 2013
 
Accenture mulls move into cycling sponsorship
John Reynolds,
13 March 2013
 
 
 
Blogs
 
 
SXSW â€" a fantastic opportunity for brands but will any take advantage?
Mike Phillips
 

Landing in Austin you get the feeling everything about this city is dedicated to SXSW. For a few short weeks...

 
 
What the new Facebook means to Marketers, Businesses and Users
Paul Frampton
 

"Why can't we have the old Facebook?" "I hate this new Facebook." It never fails to astound me just...

 
 
Mobile World Congress 2013: Not the next big thing, the next big economy
Dominic Sunnebo
 

With the unprecedented pace of change in the mobile industry over the past five years, many of us were expecting...

 
 
Ecosystem Marketing â€" 3 Ways to Thrive in your Natural Environment
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Is it time to rethink dads?
sue benson
 

For brands targeting families, it's all about mum. We market to her throughout every stage of pregnancy and beyond, ensuring...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
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