Tuesday, 26 March 2013

Marketing Daily - Marketing magazine unveils multichannel revamp. Plus Facebook, Starbucks, Hellmann's, and Oxford Street

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Marketing unveils multichannel revamp
26 March 2013
 

Marketing, the leading brand for the UK marketing industry, is to unveil...

Marketing magazine
 
 
Facebook moves to defuse algorithm row
Matthew Chapman,
26 March 2013
 

Facebook has denied accusations that it changed its algorithm to reduce the...

Christian Hernandez, director of platform partnerships at Facebook EMEA
 
 
Starbucks claims new ground in coffee-chain wars with espresso launch
John Reynolds,
26 March 2013
 

Starbucks is claiming a first in the coffee-chain wars by introducing a...

Starbucks: to introduce Origin Espresso brand next month
 
 
Oxford Street plots brand overhaul in fightback against Westfield
Matthew Chapman,
26 March 2013
 

The New West End Company, the marketing body for London's West End,...

Oxford Street: brand image overahaul
 
 
Lean In and push back: what brands can learn from Sheryl Sandberg
Nicola Kemp,
26 March 2013
 

Sheryl Sandberg's first book Lean In: Women and the Will to Lead...

Lean In and push back: what brands can learn from Sheryl Sandberg
 
 
Auto brands unite to promote electric cars to sceptical consumers
Alex Brownsell,
26 March 2013
 

The UK automotive industry is looking to forge a partnership with the...

Nissan: high profile launch for LEAF electric car
 
 
Unilever pins hopes on better weather with BBQ-themed Hellmann's ad
John Reynolds,
26 March 2013
 

Unilever is hoping the UK's miserable weather will warm up soon and...

Unilever: new Hellmann's TV ad
 
 
Perrier-Jouët launches prize to celebrate contemporary art and craft
Nicola Kemp,
26 March 2013
 

Champagne brand Perrier-Jouët is increasing its investment in cultural ties with the...

Perrier-Jouët: investing in UK art prize
 
 
ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
Staff,
26 March 2013
 

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this...

Marketing Society Awards for Excellence 2013
 
 
Promotion: Reach New Customers And Power Sales With New Google Shopping
Read how Google Shopping affects UK retailers and what to consider when planning your new comparison shopping strategies, on desktop, mobile and tablet devices. Download it for free now.

 

 
Also in the News
 
Ruth Wyatt to lead PRWeek as brand editor
Daniel Farey-Jones,
25 March 2013
 
JWT India acts on controversial Berlusconi Ford ads
Louise Ridley,
25 March 2013
 
Yahoo snaps up mobile app Summly
Gordon MacMillan,
26 March 2013
 
 
 
Blogs
 
 
eBay paid search fails to hit the mark
David Forthergill
 

Last week Ebay published a study claiming pay per click (PPC) is a waste of money and has no impact...

 
 
What’s the story?
Simon Daglish
 

I spent much of last week immersed in Advertising Week's first festival foray in Europe. Four days of seminars, debates...

 
 
Ad Week Europe: (mostly) worth it
Ed Cox
 

I think like many of my colleagues across the industry, I've found it hard to get away from the office...

 
 
Mouthing off about sex
Gail Parminter
 

Ever since the first Cadbury's Flake fellatio scene, advertising has been a bit obsessed with women putting things in their...

 
 
Is Microsoft predicting a pandemic?
Mark Tomkins, TDA
 

“If you see an illness and you don't call the industry to arms to try and cure it then...

 
 
 
 
 
 
Whitepapers
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
Jobs of the Week

Senior Account Manager, I am Recruitment Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols)., Central London - Oxford Street on your doorstep

Client Services Director - Maternity Cover - London - £70k, Dynamic New Alliances £70K+, London

Digital Sales Manager, Propel £45000 - £60000 per annum + £45-60k + commission + benefits, London

Director of Digital Services, Winkreative / Monocle £55,000 - £65,000 per annum+benefits, London

Digital Designer / Front-end Developer, Winkreative / Monocle £25,000 to £30,000, Marylebone

Planner, Direct Recruitment Up to £50,000, Central London

Account Director - Top network agency - West London - £50K, Fill Recruitment Ltd Up to £50k, West London

Artworker Mandarin bilingual, Creative Recruitment £22 - £25 per hour, City of London

Senior Digital Account Manager - (Digital Agency), Guru Careers Circa £40k (DOE), Chelsea, London (SW10)

Technical Web Manager, Kelsey Publishing Competitive for the best person; guide £35 - £40k, Cudham, Kent - inside M25

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