Thursday, 21 March 2013

Breaking news from Brand Republic - digital music, Ogilvy & Mather, SSE, Mattel, Weve

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Latest news
Music labels plot ads to lift digital sales
Music labels plot ads to lift digital sales
by Ian Darby
21 March 2013, 08:00AM
The music industry is uniting to fund an international ad campaign to boost sales of digital music formats.
Ogilvy & Mather hires Giovannoni as UK CEO
Ogilvy & Mather hires Giovannoni as UK CEO
by Sara Kimberley
21 March 2013, 08:00AM
Ogilvy & Mather UK has appointed Cheryl Giovannoni, the president of the WPP agency's sister branding consultancy Landor Associates, as its new chief executive, replacing Hugh Baillie.
Energy giant calls advertising pitch
Energy giant calls advertising pitch
by Sara Kimberley
21 March 2013, 08:00AM
SSE, the UK's second-largest energy supplier, is reviewing its advertising and digital accounts. The reviews are being managed separately by AAR.
Mattel calls review of European agency roster
Mattel calls review of European agency roster
by Sara Kimberley
21 March 2013, 08:00AM
Mattel, the toymaker behind Barbie and Fisher Price, is reviewing its European advertising agency roster.
Weve's EE, O2 and Vodafone invest 'tens of millions of pounds' to woo brands
Weve's EE, O2 and Vodafone invest 'tens of millions of pounds' to woo brands
by Arif Durrani
21 March 2013, 12:00AM
Telecoms operators EE, O2 and Vodafone have invested "tens of millions of pounds" in new joint venture Weve in an attempt to better position themselves against the likes of Facebook and Google in the emerging new mobile space.
Breakthrough Breast Cancer in talks with agencies for awareness boost
Breakthrough Breast Cancer in talks with agencies for awareness boost
by Loulla-Mae Eleftheriou-Smith
21 March 2013, 09:00AM
Breakthrough Breast Cancer is holding discussions with a number of agencies.
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Also in the news
Courvoisier appoints VCCP to Euro account
by Louise Ridley, 21 March 2013, 08:00AM
Agencies lodge complaints about Govt tender process
by Louise Ridley, 21 March 2013, 08:00AM
Channel 4's Read joins OMD UK as head of digital
by Louise Ridley, 21 March 2013, 08:00AM
UK telecoms giants ask regulators not to 'f-up' mobile marketing growth
by Matthew Chapman, 20 March 2013, 12:12PM
Channel 4 "the original extreme sport" by 4Creative
by , 21 March 2013, 08:00AM
Pick of the week: NatWest, M&C Saatchi
by , 21 March 2013, 08:00AM
Turkey of the week: Santander, Havas Worldwide London
by , 21 March 2013, 08:00AM
Opinion
Helen Edwards: 'Good enough' is fine for government agency roster
Helen Edwards: 'Good enough' is fine for government agency roster
by Helen Edwards
20 March 2013, 08:00AM
It is time for agencies to understand that procurement professionals consider far more than just the lowest price when making purchase decisions.
Marketers must embrace the commercial realities
Marketers must embrace the commercial realities
by Claire Beale
20 March 2013, 08:00AM
The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne.
Intelligence
Publishing and the digital transition: are newspapers failing to keep up?
Publishing and the digital transition: are newspapers failing to keep up?
by
21 March 2013, 08:30AM
Groundhog Day was more than a month ago - but the market surely experienced a touch of déjà vu in absorbing yet more restructures focused around "digital: across many of our newspapers. Is the press failing to adapt fast enough to the new world order...
CSR: can it boost a brand's bottom line?
CSR: can it boost a brand's bottom line?
by Andy Nairn, consultant and former chief strategy officer at Dare
21 March 2013, 08:00AM
Andy Nairn explores the commercial benefit for brands such as Carphone Warehouse that genuinely 'give something back'.
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