Monday, 18 March 2013

Campaign Daily Fix - M&C Saatchi results, Auto Trader, Premier Foods, Ed Vaizey MP, UKTV, WPP

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Latest News
M&C Saatchi UK's revenues rise 13% to £75.4m
by Maisie McCabe,
18 March 2013, 09:43AM
M&C Saatchi UK's revenues rise 13% to £75.4m
M&C Saatchi's headline profit before tax increased by 10% year on year to £17.2m in 2012, as UK revenue rose by 13%, boosted by strong growth at DM agency Lida, the company's mobile division and new business.
Auto Trader begins biggest ever marketing investment
by Maisie McCabe,
18 March 2013, 11:20AM
Auto Trader begins biggest ever marketing investment
Auto Trader, the online car retailer, is launching a new TV ad today to promote the breadth, scale and usability of its service as part of its largest marketing investment to date.
Premier Foods brings Ambrosia Custard back to TV after 10-year absence
by Alex Brownsell,
15 March 2013, 04:00PM
Premier Foods brings Ambrosia Custard back to TV after 10-year absence
Premier Foods is launching its first TV ad campaign for Ambrosia Custard in 10 years, aiming to reinvent the brand as relevant to modern British family life.
Culture minister Ed Vaizey to open Media360
by Arif Durrani,
18 March 2013, 08:00AM
Culture minister Ed Vaizey to open Media360
Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address.
UKTV reintroduces parent name on branding
by Maisie McCabe,
18 March 2013, 08:20AM
UKTV reintroduces parent name on branding
UKTV is reintroducing UKTV branding to its on-air presence and marketing in a bid to strengthen the network and encourage viewers and advertisers to try new channels and shows.
WPP invests in dance music company SFX
by Louise Ridley,
18 March 2013, 11:49AM
WPP invests in dance music company SFX
WPP has taken a minority share in SFX Entertainment, the digital media company and dance-music event specialist owned by billionaire investor Robert Sillerman.
Latest Work
Kellogg's Crunchy Nut "aliens" by Leo Burnett London
18 March 2013, 11:58AM
Kellogg's Crunchy Nut
McDonald's "family favourites" by Leo Burnett
18 March 2013, 08:00AM
McDonald's
ITV 'football season' by ITV Creative
15 March 2013, 02:23PM
ITV 'football season' by ITV Creative
Whiskas "big cat little cat" by AMV BBDO
14 March 2013, 03:50PM
Whiskas
Also in the News
Audi to provide all new cars with digital radio
by Arif Durrani, 18 March 2013, 12:10PM
The Sun to launch quarterly Men's Fabulous magazine
by Louise Ridley, 18 March 2013, 10:22AM
Unilever marks Lotus F1 partnership with new SureMen range
by Matthew Chapman, 18 March 2013, 09:36AM
Sky boosts catch-up offering with Channel 4's 4oD
by Arif Durrani, 18 March 2013, 09:07AM
Blogs
Steve Henry Mozart vs Omelette
Steve Henry, 18 March 2013, 10:03AM
John Owen Post-script to SXSW: geeks really are taking over the world and we’re all the better for it
John Owen, 15 March 2013, 12:03PM
John Owen Beyond dual screening: how to bake in viewer participation
John Owen, 13 March 2013, 3:03PM
NABS NABS Creative Speed Mentoring â€" Wednesday 6th March
NABS, 13 March 2013, 2:03PM
Andy Nairn Death to PowerPoint
Andy Nairn, 13 March 2013, 2:03PM
Alex Miller Fantasy cars, 3D printing, robots and Google Glass
Alex Miller, 13 March 2013, 10:03AM
More Blogs
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