Thursday, 7 March 2013

Media PM - Facebook, Route, product placement, Ian Clark, TV Pick

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Media PM Bulletin
 
 
 
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Facebook's social networker
Facebook's social networker
07 March 2013

Carolyn Everson, Facebook's vice-president of global marketing solutions, is on a charm...

  
Has the new Route research been overhyped?
Has the new Route research been overhyped?
07 March 2013

Will Route's massive GPS audience-tracking initiative really change advertiser spend, Alasdair Reid...

  
Things we like
Things we like
07 March 2013

Campaign's selection of media news and views of note in the week...

  
Arif Durrani, head of media at Campaign / editor of Media Week
Product placement on UK TV is not so much a damp squib, more a non-starter
Arif Durrani, 07 March 2013

Blink and you might have missed it, which in many ways is...

  
Smart operator Clark set for Hypernaked challenge
Smart operator Clark set for Hypernaked challenge
07 March 2013

A newspaper veteran who is also credited with transforming BLM, Ian Clark...

  
A view from the top
A view from the top
Ed Vaizey, 07 March 2013

The week begins with a visit to the Mobile World Congress in...

  
TV Pick: newsagents have been promised high profit margins in return for prominent positioning
Desmond declares war on TV magazine sector
07 March 2013

Northern & Shell's TV Pick went on sale in more than 50,000...

  
All the big data crunching that brands love turns out to be irrelevant in China
All the big data crunching that brands love turns out to be irrelevant in China
Russell Davies, 07 March 2013

My favourite conference is one I never go to. It’s called Strata...

  
Inside... JCDecaux
Inside... JCDecaux
07 March 2013

Spencer Berwin has high expectations for the outdoor specialist in 2013 as...

  
*   Also in the News
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Altman out in IPG Mediabrands rejig
Maisie McCabe, 07 March 2013
Facebook to unveil major redesign later today
Gordon MacMillan, 07 March 2013
Byron and Fox bolster OMD's investment team
Louise Ridley, 07 March 2013
WPP, Omnicom and Publicis emerge as results winners
Maisie McCabe, 07 March 2013
 
 
Blogs
ALGORITHM AND BLUES
David Brennan

I have been talking and writing a lot lately about the limitations of 'big data' (the ' ' denotes irony,...

You have to see what the customer sees, feel what the customer feels, know their truth to get it right.
Sue Unerman

I spent some of this morning in the inspiring company of Mat Hunter, Chief Design Officer at the Design Council...

Twitter by candlelight
Sue Unerman

Twitter by candlelight - highly recommended in case of emergency, keep your iPad charged.

The ABC Regional Publications Multi-platform report [infographic]
Polly Becker

ABC have created an infographic to represent yesterday's Regional Publications Multi-platform report. The graphic shows that there has been huge...

I predict a big data riot
John Carroll

Who owns the data we personally generate every day, the digital traces we leave behind each second? This "big data"...

Please, can we get some perspective on industry numbers?
James Grant - VINDICO

It was a busy Tuesday at Thinkbox towers last week – as well as telling us why, in their humble...

While everyone now has access to a publishing platform, doesn?t mean quality editorial is a dying art
Louise Chunn

One of the first things that crops up in conversation is the language of digital. The word content is over-used...

Latest readership figures are easy on the i
John Carroll

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in...

 
 
Jobs of the Week

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Project Manager - Creative Solutions Manager, Carreras Lathane Associates - CLA

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Advertising Executives, Newsdesk Media Ltd

£25,000 basic plus attractive commission structure, 130 City Road London EC1V 2NW, close to Old Street roundabout

General Manager - £100k, SAVVY Media Ltd

£70-100k + bonus+benefits, Central London

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