marketing your business online: The Wall > Why the Guardian will eventually have to put up a paywall [part II

Thursday, 28 March 2013

The Wall > Why the Guardian will eventually have to put up a paywall [part II

Why the Guardian will eventually have to put up a paywall [part II]

28 March 2013, 3:49PM

I thought this was a timely moment to repost this piece from the summer when I argued that “the Guardian will eventually have to put up a paywall”.

The case then appeared pretty strong, at least to me, and it seems even stronger now. These past couple of weeks have seen a flurry of paywall announcements both in the US and in the UK and this week has been a hugely significant one for UK newspaper with both The Sun saying it will put up a paywall in August and the Telegraph announcing its own plans.

Blue State Digital hires Obama's election winning digital team

28 March 2013, 3:05PM

Obama’s digital agency Blue State Digital has hired 16 digital strategists and technologists from the Obama 2012 election campaign team.

Most senior among the hires is Joe Rospars, chief digital strategist for Obama’s 2008 and 2012 campaigns, who will take on the newly created role of chief executive for the WPP-owned digital agency Blue State Digital, which has played a central role in both Obama’s presidential victories.

The power of Tumblr: Site now hosts 100 million blogs

28 March 2013, 12:53PM

With the focus on content ever increasing the resurgence in blogs and blogging continues apace. There are new players entering all the time as read recently with news that Quora plans to get into the blogging business and that Ning is to relaunch again as a personal blogging platform.

Broadcaster turns to crowdsourcing to find new progamme ideas

28 March 2013, 12:00PM

A TV company is turning to the crowd to find ideas that “appeal to the Y Chromosome”. The brief is live on creative crowdsourcing site Alternativegenius.com and shows the increasingly serious use of idea competitions in more sectors. (They don't want to tell you who they are yet, but the £5000 prize shows they mean business).

What Graph Search is and why it matters to you and Facebook?

28 March 2013, 11:15AM

It's been nearly three months since Facebook announced a new beta program on the platform called "Graph Search," which CEO Mark Zuckerberg has elevated as a "pillar" alongside Timeline and News Feed. Over the next few months, Graph Search will ramp up its rollout until eventually every user on Facebook will have access.

Twitter advertising revenues to hit $1 billion in 2014 with mobile dominating

28 March 2013, 9:46AM

Twitter is on course to hit global advertising revenues of $1 bn in 2014 and will earn $582.8m in 2013.

Significantly, it will be mobile advertising that will make up more than 50% of that figure, according to the a forecast from eMarketer.

With Battlestar and Ridley Scott Machinima shows importance of gamers to brands

27 March 2013, 12:07PM

The moment that Philip DeBevoise announced on stage at The Guardian Changing Media Summit in London that the Machinima network was now "larger than most television networks", it was great news to hear gaming audiences being recognised as valid and valuable audience members.

The Sun to follow Telegraph with paywall — will punters pay for a tabloid online?

27 March 2013, 10:20AM

The dribble of newspapers asking their readers to pay for content on either side of the Atlantic has turned into something of a rush of late. Yesterday evening the Telegraph followed the Washington Post and the San Francisco Chronicle, as all followed the New York Times metered model, and said it was to erect a paywall. News International swiftly followed that with an announcement of its own as it revealed plans to charge for The Sun later this year.

Is social media the death of innovation?

27 March 2013, 9:30AM

It seems everywhere we look we are confronted with the latest technology innovations. Twitter is abuzz with new ideas of what we can create with 3D printing and sites like Kickstarter have thousands of proposals to fund the next big thing. I am a huge proponent of creativity, trying new things and entrepreneurialism, but with all the noise around gadgets like Google Glass and smart watches, I wonder if social media is diluting true innovation by giving a platform and a voice to any gadget that labels itself as new?

Programmatic buying brings new opportunities to digital advertising

27 March 2013, 9:00AM

Embracing the evolution of digital advertising is a necessity. Programmatic buying is a relatively new approach to the market; it presents a great opportunity for a more transparent and efficient way of selling vast amounts of digital space. Using premium display alongside automated services can increase revenue for all publishers.