Monday 18 March 2013

Breaking news from Brand Republic - Unilever, M&C Saatchi, Media360, Burberry, UKTV

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Latest news
Unilever marks Lotus F1 partnership with new SureMen range
Unilever marks Lotus F1 partnership with new SureMen range
by Matthew Chapman
18 March 2013, 09:36AM
Unilever is seeking to capitalise on hype surrounding the new Formula 1 season with a SureMen anti-perspirant range showcasing its sponsorship of the Lotus F1 team.
M&C Saatchi UK's revenues rise 13% to £75.4m
M&C Saatchi UK's revenues rise 13% to £75.4m
by Maisie McCabe
18 March 2013, 09:43AM
M&C Saatchi's headline profit before tax increased by 10% year on year to £17.2m in 2012, as UK revenue rose by 13%, boosted by strong growth at DM agency Lida, the company's mobile division and new business.
Culture minister Ed Vaizey to open Media360
Culture minister Ed Vaizey to open Media360
by Arif Durrani
18 March 2013, 08:00AM
Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address.
Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq
Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq
by Matthew Chapman
15 March 2013, 03:30PM
Burberry has hired Kaitlyn Wilkins, a director of Ogilvy's social media business, to become its global director of social media following the departure of Musa Tariq in October.
UKTV reintroduces parent name on branding
UKTV reintroduces parent name on branding
by Maisie McCabe
18 March 2013, 08:20AM
UKTV is reintroducing UKTV branding to its on-air presence and marketing in a bid to strengthen the network and encourage viewers and advertisers to try new channels and shows.
Sky boosts catch-up offering with Channel 4's 4oD
Sky boosts catch-up offering with Channel 4's 4oD
by Arif Durrani
18 March 2013, 09:07AM
Sky customers will be able to access Channel 4's video-on-demand service, 4oD, from today at no extra charge, as the company seeks to increase the number of people connecting their Sky+ boxes to the internet.
Premier Foods brings Ambrosia Custard back to TV after 10-year absence
Premier Foods brings Ambrosia Custard back to TV after 10-year absence
by Alex Brownsell
15 March 2013, 04:00PM
Premier Foods is launching its first TV ad campaign for Ambrosia Custard in 10 years, aiming to reinvent the brand as relevant to modern British family life.
M&C Saatchi PR picks up Playboy Club
M&C Saatchi PR picks up Playboy Club
by Daniel Farey-Jones
18 March 2013, 08:30AM
The Playboy Club in London has appointed M&C Saatchi PR to handle its consumer PR as it approaches its second anniversary.
Promotion: Smile. The all new Flickr iPhone app is here

Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch
 
Also in the news
Microsoft's Andy Hart moves to European role
by Maisie McCabe, 15 March 2013, 03:35PM
CSL hands £15m ad account to TBWA\Manchester
by Sara Kimberley, 15 March 2013, 12:34PM
Agencies lodge appeals against government roster
by Louise Ridley, 15 March 2013, 12:36PM
ZSL London Zoo returns to TV after 20 years
by Arif Durrani, 15 March 2013, 11:57AM
Samsung unveils much-hyped Galaxy S4 smartphone amid Apple criticism
by Matthew Chapman, 15 March 2013, 11:20AM
Opinion
CEOs are coming round to marketers' way of thinking
CEOs are coming round to marketers' way of thinking
by Claire Beale
13 March 2013, 08:00AM
In the few weeks that I've been sitting in this editor's chair, the most insistent (and frustrating) topic of conversation with marketers has been the disconnect between marketing and the boardroom.
Marketers have more in common with private-equity firms than they might think
Marketers have more in common with private-equity firms than they might think
by Helen Edwards
13 March 2013, 01:00PM
Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand.
Scandal of some great agencies ignored by Govt
Scandal of some great agencies ignored by Govt
by Jeremy Lee
07 March 2013, 08:00AM
For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process.
Advertising mustn't be the scapegoat for society's ills
Advertising mustn't be the scapegoat for society's ills
by Danny Rogers
07 March 2013, 07:00AM
"I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.
Product placement on UK TV is not so much a damp squib, more a non-starter
Product placement on UK TV is not so much a damp squib, more a non-starter
by Arif Durrani
07 March 2013, 08:00AM
Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be...
Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
by
14 March 2013, 08:30AM
E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics.
A view from the bottom
A view from the bottom
by Louise Windo
14 March 2013, 08:00AM
A frenzy of project briefings, revenue meetings, secret pitch missions and internet trawls, balanced with office gossip, Cheese Club and plenty of tea rounds - that pretty much sums up my "typical" week (if there is such a thing).
Inside... Radio Advertising Bureau
Inside... Radio Advertising Bureau
by
14 March 2013, 08:00AM
The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.
Intelligence
Which DIY specialist is the most prominent online? Brand barometer
Which DIY specialist is the most prominent online? Brand barometer
by Gemma Charles
15 March 2013, 08:30AM
Screwfix is the most prominent, with Wickes in second place.
Brand barometer: Social media performance of Starbucks
Brand barometer: Social media performance of Starbucks
by
15 March 2013, 08:00AM
A look at the performance of Starbucks in social media over the past four months.
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