Latest news | | | | | | Unilever is seeking to capitalise on hype surrounding the new Formula 1 season with a SureMen anti-perspirant range showcasing its sponsorship of the Lotus F1 team. | | | | | | | M&C Saatchi's headline profit before tax increased by 10% year on year to £17.2m in 2012, as UK revenue rose by 13%, boosted by strong growth at DM agency Lida, the company's mobile division and new business. | | | | | | | Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address. | | | | | | | Burberry has hired Kaitlyn Wilkins, a director of Ogilvy's social media business, to become its global director of social media following the departure of Musa Tariq in October. | | | | | | | UKTV is reintroducing UKTV branding to its on-air presence and marketing in a bid to strengthen the network and encourage viewers and advertisers to try new channels and shows. | | | | | | | Sky customers will be able to access Channel 4's video-on-demand service, 4oD, from today at no extra charge, as the company seeks to increase the number of people connecting their Sky+ boxes to the internet. | | | | | | | Premier Foods is launching its first TV ad campaign for Ambrosia Custard in 10 years, aiming to reinvent the brand as relevant to modern British family life. | | | | | | | The Playboy Club in London has appointed M&C Saatchi PR to handle its consumer PR as it approaches its second anniversary. | | | | Promotion: Smile. The all new Flickr iPhone app is here |
| Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch | | | | Opinion | | | | | | In the few weeks that I've been sitting in this editor's chair, the most insistent (and frustrating) topic of conversation with marketers has been the disconnect between marketing and the boardroom. | | | | | | | Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand. | | | | | | | For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process. | | | | | | | "I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem. | | | | | | | Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be... | | | | | | | E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics. | | | | | | | A frenzy of project briefings, revenue meetings, secret pitch missions and internet trawls, balanced with office gossip, Cheese Club and plenty of tea rounds - that pretty much sums up my "typical" week (if there is such a thing). | | | | | | | The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes. | | | | Intelligence | | | | | | Screwfix is the most prominent, with Wickes in second place. | | | | | | | A look at the performance of Starbucks in social media over the past four months. | | | | | | Latest jobs | | Head of Media Analysis | Recruiter GoodEgg Digital | Salary £60-90k + subtantial bonus and benefits | Location Manchester | | | | Senior Account Manager | Recruiter I am Recruitment | Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). | Location Central London - Oxford Street on your doorstep | | | | | |
No comments:
Post a Comment