Campaign Daily Fix - Premier Foods, Zurich, Foot Locker, Aegis, Apple, Editor's view, BASF, Campaign Viral Chart, Zoopla, Nike

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Premier Foods launches digital pitch by Jeremy Lee, 28 March 2013, 08:00AM Premier Foods is holding a digital pitch for its "power brands", which include Hovis, Oxo and Mr Kipling. Zurich plots network consolidation by Louise Ridley, 28 March 2013, 08:00AM Zurich, the insurance company, is planning to consolidate its creative, media and digital accounts into one holding group through an integrated pitch. Foot Locker in search for new Adidas work by James Swift, 28 March 2013, 08:00AM Foot Locker is seeking an agency to work on its joint campaign with Adidas, little more than a year after handing the account to Creature. Buhlmann hails the 'historic' merger of Dentsu and Aegis by Maisie McCabe, 28 March 2013, 08:00AM Jerry Buhlmann, the new chief executive of the combined Dentsu Aegis Network, has described the merger as the "largest-ever single transaction in the advertising industry". He said: "Nothing has been bigger in the history of advertising: it was 3.2 b... Apple appoints Wright to lead iAd in Europe by Maisie McCabe, 28 March 2013, 08:00AM Paul Wright, the chief digital officer of Omnicom Media Group UK, is joining Apple to become the European director of iAd. The modern digital shop faces an existential crisis by Danny Rogers, 28 March 2013, 08:00AM The term "digital" worries me. This is not because I'm a luddite (indeed, I still bear the scars of a stint as the managing editor of a dotcom start-up). No, it's because I'm not sure what the word really means any more. BASF calls global advertising review by Louise Ridley, 28 March 2013, 08:00AM BASF, the chemical giant, is reviewing its global corporate advertising after separating from Wieden & Kennedy Amsterdam, which had held the account since 2008. Campaign Viral Chart: Pepsi Max stays on top by Ben Hall, 28 March 2013, 09:27AM Twitter's ad, celebrating its seventh birthday, has been shared more than 28,000 times this week, but Pepsi Max's hidden-camera viral, starring Nascar's Jeff Gordon, remains in first place. Albion wins £4m Zoopla ad account by James Swift, 28 March 2013, 11:15AM Albion has landed property website Zoopla's £4m advertising account after a contested pitch. Facebook critics slam Nike's Tiger Woods ad by James Swift, 28 March 2013, 10:38AM Nike's new ad celebrating Tiger Woods' return to the top of the world's golf rankings has been criticised for glossing over the athlete's public fall from grace by using the slogan, "Winning takes care of everything". Latest Work Department for Communities and Local Government "fire kills" by RKCR/Y&R 27 March 2013, 02:17PM Somersby "Somersby store" by Fold7 27 March 2013, 03:13PM Samsung "charge" by CHI & Partners 28 March 2013, 08:00AM Spotify "for music" by Droga5 NY 28 March 2013, 08:00AM Hovis "bunny" by JWT London 28 March 2013, 08:00AM Also in the News A view from the top by Bob Lord, 28 March 2013, 08:00AM UK adspend still to increase despite European slowdown by Maisie McCabe, 28 March 2013, 08:00AM Imperial War Museums seeks shop for WWI task by Ian Darby, 28 March 2013, 08:00AM Adam & Eve/DDB bolsters its creative with senior hirings by Jeremy Lee, 28 March 2013, 08:00AM Inside... Absolute Radio 28 March 2013, 08:00AM Blogs WPP acts swiftly against JWT India Jeremy Lee, 27 March 2013, 2:03PM Why agencies should say “no” to Thomas Cook’s ad package Ian Darby, 27 March 2013, 1:03PM SEND US YOUR BEST TAPAS TO WIN A PLACEMENT AT BMB Lol and Nat, 27 March 2013, 11:03AM Brand News World â€" The Rise of Brand Journalism Ines Nadal, 26 March 2013, 8:03AM THE ONLY WAY IS UP Dave Trott, 26 March 2013, 8:03AM Mark Earls is a Dunce Andy Nairn, 25 March 2013, 6:03PM More Blogs Latest Jobs Senior Planner - CRM, DR & Digital £60-70k + Excellent Benefits, Central London Web Analyst £35000 - £38000 per annum + Bonus & Benefits, London Head of Marketing £55000 - £65000 per annum + car + bonus + bens, London Web Analyst £35000 - £38000 per annum + Bonus & Benefits, Maidenhead PR Account Director - Consumer - Award Winning PR Agency £43000 - £48000 per annum + benefits, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved