Tuesday 19 March 2013

Breaking news from Brand Republic - the Royal Charter, L'Oréal, Vodafone, Asda, Friends of the Earth

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Latest news
Newspaper groups react to Royal Charter
Newspaper groups react to Royal Charter
by Maisie McCabe
19 March 2013, 09:56AM
Newspaper groups have likened the two legislative changes that will back up the Royal Charter on Self Regulation of the Press published yesterday, to George Orwell's '1984', and said that they threaten free press.
L'Oréal to insist on marketers becoming 'more commercially adept'
L'Oréal to insist on marketers becoming 'more commercially adept'
by Gemma Charles
19 March 2013, 08:00AM
L'Oréal UK is to make it obligatory for its marketers to spend time working in the commercial department, in an effort to help equip them with the necessary skills for general management.
Vodafone restructures UK marketing team
Vodafone restructures UK marketing team
by Matthew Chapman
19 March 2013, 08:00AM
Vodafone is merging its consumer sales-marketing and brand functions to create a 50-strong combined brand marketing team.
Asda readies new 'Chosen by kids - approved by mums' grocery range
Asda readies new 'Chosen by kids - approved by mums' grocery range
by Matthew Chapman
19 March 2013, 08:00AM
Asda is believed to be set to launch a grocery range aimed at young children under its 'Chosen by' sub-brand.
Friends of the Earth seeks more 'inclusive' image with new strategy
Friends of the Earth seeks more 'inclusive' image with new strategy
by Gemma Charles
19 March 2013, 08:00AM
Friends of the Earth is changing its marketing strategy as part of a push to engage high-net-worth and influential individuals.
Henri Lloyd appoints ODD as creative agency
Henri Lloyd appoints ODD as creative agency
by Echomo Efeyini
19 March 2013, 08:48AM
Henri Lloyd, the clothing brand, has appointed ODD as its new creative lead and strategic agency partner for its lifestyle division.
Mentos unveils 'Stay fresh' global campaign
Mentos unveils 'Stay fresh' global campaign
by Alex Brownsell
19 March 2013, 08:00AM
Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign targeting younger consumers.
Promotion: Smile. The all new Flickr iPhone app is here

Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch
 
Also in the news
Vitabiotics launches first TV ad with Channel 5 in £2m campaign
by Maisie McCabe, 18 March 2013, 03:44PM
Audi to provide all new cars with digital radio
by Arif Durrani, 18 March 2013, 12:10PM
Kellogg's Crunchy Nut "aliens" by Leo Burnett London
by , 18 March 2013, 11:58AM
WPP invests in dance music company SFX
by Louise Ridley, 18 March 2013, 11:49AM
Auto Trader begins biggest ever marketing investment
by Maisie McCabe, 18 March 2013, 11:20AM
The Sun to launch quarterly Men's Fabulous magazine
by Louise Ridley, 18 March 2013, 10:22AM
Opinion
CEOs are coming round to marketers' way of thinking
CEOs are coming round to marketers' way of thinking
by Claire Beale
13 March 2013, 08:00AM
In the few weeks that I've been sitting in this editor's chair, the most insistent (and frustrating) topic of conversation with marketers has been the disconnect between marketing and the boardroom.
Marketers have more in common with private-equity firms than they might think
Marketers have more in common with private-equity firms than they might think
by Helen Edwards
13 March 2013, 01:00PM
Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand.
Scandal of some great agencies ignored by Govt
Scandal of some great agencies ignored by Govt
by Jeremy Lee
07 March 2013, 08:00AM
For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process.
Advertising mustn't be the scapegoat for society's ills
Advertising mustn't be the scapegoat for society's ills
by Danny Rogers
07 March 2013, 07:00AM
"I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.
Product placement on UK TV is not so much a damp squib, more a non-starter
Product placement on UK TV is not so much a damp squib, more a non-starter
by Arif Durrani
07 March 2013, 08:00AM
Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be...
Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
by
14 March 2013, 08:30AM
E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics.
A view from the bottom
A view from the bottom
by Louise Windo
14 March 2013, 08:00AM
A frenzy of project briefings, revenue meetings, secret pitch missions and internet trawls, balanced with office gossip, Cheese Club and plenty of tea rounds - that pretty much sums up my "typical" week (if there is such a thing).
Inside... Radio Advertising Bureau
Inside... Radio Advertising Bureau
by
14 March 2013, 08:00AM
The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.
Intelligence
Which DIY specialist is the most prominent online? Brand barometer
Which DIY specialist is the most prominent online? Brand barometer
by Gemma Charles
15 March 2013, 08:30AM
Screwfix is the most prominent, with Wickes in second place.
Brand barometer: Social media performance of Starbucks
Brand barometer: Social media performance of Starbucks
by
15 March 2013, 08:00AM
A look at the performance of Starbucks in social media over the past four months.
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