Latest news | | | | | | Newspaper groups have likened the two legislative changes that will back up the Royal Charter on Self Regulation of the Press published yesterday, to George Orwell's '1984', and said that they threaten free press. | | | | | | | L'Oréal UK is to make it obligatory for its marketers to spend time working in the commercial department, in an effort to help equip them with the necessary skills for general management. | | | | | | | Vodafone is merging its consumer sales-marketing and brand functions to create a 50-strong combined brand marketing team. | | | | | | | Asda is believed to be set to launch a grocery range aimed at young children under its 'Chosen by' sub-brand. | | | | | | | Friends of the Earth is changing its marketing strategy as part of a push to engage high-net-worth and influential individuals. | | | | | | | Henri Lloyd, the clothing brand, has appointed ODD as its new creative lead and strategic agency partner for its lifestyle division. | | | | | | | Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign targeting younger consumers. | | | | Promotion: Smile. The all new Flickr iPhone app is here |
| Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch | | | | Opinion | | | | | | In the few weeks that I've been sitting in this editor's chair, the most insistent (and frustrating) topic of conversation with marketers has been the disconnect between marketing and the boardroom. | | | | | | | Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand. | | | | | | | For the Cabinet Office to conjure up a new agency - "Abbot Mead Vickers DDB" - in the list of shops to make it on to the Government's creative roster marked just another cock-up in the whole sorry and muddle-strewn process. | | | | | | | "I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem. | | | | | | | Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be... | | | | | | | E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics. | | | | | | | A frenzy of project briefings, revenue meetings, secret pitch missions and internet trawls, balanced with office gossip, Cheese Club and plenty of tea rounds - that pretty much sums up my "typical" week (if there is such a thing). | | | | | | | The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes. | | | | Intelligence | | | | | | Screwfix is the most prominent, with Wickes in second place. | | | | | | | A look at the performance of Starbucks in social media over the past four months. | | | | | | Latest jobs | | UX Designer | Recruiter GoodEgg Digital | Salary £40-45k + Great Benefits | Location Central London | | Senior Account Manager | Recruiter I am Recruitment | Salary Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols). | Location Central London - Oxford Street on your doorstep | | | | Head of Media Analysis | Recruiter GoodEgg Digital | Salary £60-90k + subtantial bonus and benefits | Location Manchester | | | | | |
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