| The excitement of using a mobile phone, and the disappointment in buying one | | 25 March 2013, 3:46PM |  Mobile devices are a core part of our lives – indeed 11% of American smartphone owners would rather leave home without their pants than their phone. 1. They are essential tools that help us keep in touch, organise our busy lives and keep us entertained if we have a few minutes of downtime. So, buying a new phone is a hotly anticipated, important decision - however the journey to buy a new device can be confusing, tedious and often overwhelming.
| | | | Is YouTube the leader in Engagement 3.0? | | 25 March 2013, 3:33PM |  With the rise of the internet and now social networks, there's been a fundamental shift in the way we communicate, buy and work. This is not a fad that is going away, the internet is now increasingly central to our lives and social media represents 20% of our internet time.
| | | | Looking to the Mail Online BuzzFeed launches in the UK | | 25 March 2013, 12:12PM |  BuzzFeed, dubbed one of the most innovative social media businesses around, has with little fanfare quietly in the UK this morning.
The site, famed for its memes, cats and list oriented stories, makes the UK the first country to get its own BuzzFeed site outside of the US.
| | | | | | | | | | Advertising Week Europe - from web 3.0 and six seconds of story telling | | 22 March 2013, 1:00PM |  Education, inspiration, connection, innovation and celebration. That is what I was told to expect when Advertising Week Europe (AWE) started on Monday and I must admit they pretty much kept to their word. There were a few things that stood out to me throughout the week most notably how we are on a slow move to Web 3.0 and the death of the TVC and rise of the six seconds of story telling.
Education
They say every day is a school day and with lectures and seminars abound at AWE it was definitely the case. A few things I learnt were:
| | | | SEO and PRs - Who Owns Social Media Now? | | 22 March 2013, 11:30AM |  The debate over who 'owns' social media is one that will no doubt rage on for some time. In many ways the argument is arbitrary - does it really matter? Nonetheless it is a battle that I occasionally get drawn into so let's grasp the nettle.
| | | | Guardian reports record mobile traffic ? its site is too good for iPad sales to rise | | 22 March 2013, 11:30AM |  No surprise if you ask me that the Guardian's mobile website has attracted record levels of traffic with 17.2 million monthly unique browsers last month.
The latest ABC digital audit shows that February 2013 was a record month for the Guardian’s mobile site, attracting its highest ever level of traffic. The figures for February are up 7.9% month-on-month and 44.7% year-on-year. That beats the previous record of 17 million set back in April 2012.
| | | | | | | The best days to post on Facebook by industry [Infographic] | | 22 March 2013, 10:00AM |  Interesting infographic here that has analysed the best days for posting content to a Facebook page by various industries from advertising, to automotive, fashion, entertainment, finance and drinks
For instance automotive brands are apparently likely to get 15% higher interaction brands on weekend than they are on weekdays. Although most brands do not take advantage of this.
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