Thursday 14 March 2013

Marketing Daily - Do you know your CEO? Here are the eight essential leadership skills. Plus Vodafone, Morrisons, Churchill, and Domino's

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Do you know your CEO? The eight essential leadership skills
Rachel Barnes,
14 March 2013
 

The Marketing Society has collaborated with Accenture to find out something all...

Do you know your CEO? The eight essential leadership skills
 
 
CEOs are coming round to marketers' way of thinking
Claire Beale,
13 March 2013
 

In the few weeks that I've been sitting in this editor's chair,...

CEOs are coming round to marketers' way of thinking
 
 
Morrisons in talks with Ocado as online grocery launch confirmed for 2014
Matthew Chapman,
14 March 2013
 

Morrisons has confirmed that its much-anticipated online grocery offering will launch in...

Morrisons: plans to launch online grocery offering next year
 
 
Vodafone ends McLaren F1 sponsorship in favour of owned marketing platform
Maisie McCabe,
14 March 2013
 

Vodafone is to end its sponsorship of the McLaren Formula 1 team...

Vodafone: to end its sponsorship of the McLaren F1 team
 
 
Churchill: The farting cat makes the most eloquent comment on this sorry episode
Paul Kitcatt, Chief creative officer, Kitcatt Nohr Digitas,
14 March 2013
 

Marketing's unique weekly analysis of ad recall in association with TNS.

Churchill: new ad features Dawn French
 
 
Twitter rolls out new ad centre
Gordon MacMillan,
14 March 2013
 

Twitter has been focusing heavily recently on improving what it can do...

Twitter: offers advertisers better analytics
 
 
Domino's creates online sitcom for football fans
Echomo Efeyini,
14 March 2013
 

Domino's, the pizza brand, has created an online sitcom aimed at football...

The Support Group: Domino's unveils online football-themed sitcom
 
 
Helen Edwards: marketers have more in common with private-equity firms than they might think
Helen Edwards,
13 March 2013
 

Many marketers fear private-equity backers; however, despite often very different approaches, both...

Helen Edwards: marketers have more in common with private-equity firms than they might think
 
 
Champions of Design: John Deere
13 March 2013
 

The manufacturer's combination of functionality and aesthetics has won over generations of...

Champions of Design: John Deere
 
 
Promotion: Reach New Customers And Power Sales With New Google Shopping
Read how Google Shopping affects UK retailers and what to consider when planning your new comparison shopping strategies, on desktop, mobile and tablet devices. Download it for free now.

 

 
Also in the News
 
The North beckons as Rigby & Peller aims to broaden its UK customer base
14 March 2013
 
Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
14 March 2013
 
Sector Insight: fruit juice, juice drinks & smoothies
Jane Bainbridge,
14 March 2013
 
 
 
Blogs
 
 
Don’t pink it & shrink it
Belinda Parmar
 

The ePad Femme is a simple, eight-inch tablet computer that runs Android 4.0 Ice Cream Sandwich and has 16 GB...

 
 
SXSW â€" a fantastic opportunity for brands but will any take advantage?
Mike Phillips
 

Landing in Austin you get the feeling everything about this city is dedicated to SXSW. For a few short weeks...

 
 
What the new Facebook means to Marketers, Businesses and Users
Paul Frampton
 

"Why can't we have the old Facebook?" "I hate this new Facebook." It never fails to astound me just...

 
 
Mobile World Congress 2013: Not the next big thing, the next big economy
Dominic Sunnebo
 

With the unprecedented pace of change in the mobile industry over the past five years, many of us were expecting...

 
 
Ecosystem Marketing â€" 3 Ways to Thrive in your Natural Environment
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
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Marketing Manager, Stopgap £35000 per annum + benefits, South East England

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