Friday 15 March 2013

Digital AM - Samsung, Campaign Viral Chart, Microsoft, LBi, Royal Mail

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Digital AM
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Samsung unveils much-hyped Galaxy S4 smartphone amid Apple criticism
Samsung unveils much-hyped Galaxy S4 smartphone amid Apple criticism
by Matthew Chapman
15 March 2013, 11:20AM
Samsung has unveiled its latest flagship mobile phone, Galaxy S4, following a high-profile marketing campaign and an attack on the launch by Apple's chief marketer.
Campaign Viral Chart: Nascar's Jeff Gordon takes a test drive
Campaign Viral Chart: Nascar's Jeff Gordon takes a test drive
by Ben Hall
15 March 2013, 09:49AM
A Pepsi Max ad, created by TBWA\Chiat\Day, is this week's most-shared ad, which features disguised Nascar driver Jeff Gordon taking an unsuspecting car salesman on a test drive.
Microsoft to add Wi-Fi to park benches as part of Office 365 campaign
Microsoft to add Wi-Fi to park benches as part of Office 365 campaign
by Echomo Efeyini
15 March 2013, 10:50AM
Microsoft is to add Wi-Fi to park benches as part of a multimillion-pound advertising campaign to promote the Microsoft's Office 365 cloud software, as rival internet firm Yahoo comes under fire for limiting working from home.
LBi hires Jonathan Lyon as global director of strategic insight
LBi hires Jonathan Lyon as global director of strategic insight
by Sara Kimberley
15 March 2013, 11:21AM
LBi has appointed Jonathan Lyon, head of strategic insight at Wunderman, as its global director of strategic insight.
Royal Mail digital comms head quits for Ketchum
Royal Mail digital comms head quits for Ketchum
by Daniel Farey-Jones
15 March 2013, 09:41AM
The Royal Mail's head of digital communications and communications planning Abby Guthkelch is leaving in April to join Ketchum.
PRWeek TV: How is digital and data changing campaigning?
PRWeek TV: How is digital and data changing campaigning?
by Daniel Farey-Jones
15 March 2013, 11:03AM
The use of data and digital in public affairs and political campaigns can make for a 'far more productive and efficient conversation' with the public, according to Jag Singh.
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?
We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration
 
Also in the news
Trading Places: this week's people moves
by Chris Harding, 15 March 2013, 09:18AM
Which DIY specialist is the most prominent online? Brand barometer
by Gemma Charles, 15 March 2013, 08:30AM
Brand barometer: Social media performance of Starbucks
by , 15 March 2013, 08:00AM
Former Labour social marketing unit enters partnership with Ogilvy PR
by Loulla-Mae Eleftheriou-Smith, 14 March 2013, 01:28PM
Trinity Mirror to invest £8m into 'digital' in 2013
by Arif Durrani, 14 March 2013, 12:16PM
Domino's unveils online sitcom for football fans
by Echomo Efeyini, 14 March 2013, 11:00AM
Latest Blog Entries
Flat pack hotels
Greg Taylor, 15 March 2013
The return of the New Model Army
John Carroll, 14 March 2013
Getting your clients' brands into the cultural conversation (multiculturally)
Carlo Cavallone, 14 March 2013
Dropped
Greg Taylor, 14 March 2013
Singapore IKEA show's its balls
Chris J Reed, 14 March 2013
Beyond dual screening: how to bake in viewer participation
John Owen, 13 March 2013
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