Monday 11 March 2013

Marketing Daily - SXSW Special: the new industrial revolution and the digital frontier. Plus Tesco, Maltesers, HTC, and PepsiCo

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
SXSW: The new industrial revolution and the digital frontier
Zaid Al-Zaidy, chief strategy officer, TBWA\London,
11 March 2013
 

Instead of leaving Austin's SXSWi with a large sack full of complex,...

Zaid Al-Zaidy, chief strategy officer, TBWA\London
 
 
SXSW: An alternative view
Jason Anderson, head of creative technology, WCRS,
11 March 2013
 

Do we still believe the best way to impart knowledge in a...

Jason Anderson, head of creative technology, WCRS
 
 
SXSW: Three global visions and visionaries on collaboration
Richard Exon, founder, Joint,
11 March 2013
 

Three unforgettable speakers at this year's SXSW show just how powerful collaboration...

Richard Exon, founder, Joint
 
 
SXSW: Six concepts you need to know now
Dan Machen, director of innovation, Billington Cartmell,
11 March 2013
 

At a macro level, the visions of where technology can take humanity...

Tim Berners-Lee at SXSW
 
 
Tesco's talking pineapples unveil Price Promise
Matthew Chapman,
11 March 2013
 

Tesco is running TV ads featuring talking pineapples and Brussels sprouts to...

Tesco: talking pineapple ad promotes Price Promise scheme
 
 
Maltesers backs chocolate bar launch with £4m campaign
John Reynolds,
11 March 2013
 

Maltesers, the Mars-owned confectionery brand, is launching a chocolate bar format for...

Maltesers: unveils Teasers bar
 
 
HTC UK marketing chief exits ahead of ad campaign
John Reynolds,
11 March 2013
 

James Atkins, HTC's UK head of marketing, has left the Taiwanese smartphone...

HTC One: global campaign due to launch soon
 
 
Government fraud body launches digital ad campaigns
Gemma Charles,
11 March 2013
 

The National Fraud Authority (NFA) is rolling out two digital campaigns this...

National Fraud Authority: rolling out two digital campaigns this week
 
 
Promotion: Product Labelling Risk Vs Reward: The REAL Story in 2013
Eco-labelling: how to build trust and drive ROI in 2013. Live Brand Republic webcast on 25 March – secure your free place here.

 


 
Also in the News
 
Samsung corporate marketing director Andrew Garrihy departs
Matthew Chapman,
11 March 2013
 
PepsiCo expected to name new marketing chief within weeks
John Reynolds,
11 March 2013
 
 
 
Blogs
 
 
What the new Facebook means to Marketers, Businesses and Users
Paul Frampton
 

"Why can't we have the old Facebook?" "I hate this new Facebook." It never fails to astound me just...

 
 
Mobile World Congress 2013: Not the next big thing, the next big economy
Dominic Sunnebo
 

With the unprecedented pace of change in the mobile industry over the past five years, many of us were expecting...

 
 
Ecosystem Marketing รข€" 3 Ways to Thrive in your Natural Environment
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Is it time to rethink dads?
sue benson
 

For brands targeting families, it's all about mum. We market to her throughout every stage of pregnancy and beyond, ensuring...

 
 
Emirates winning with paint-by-numbers sponsorship
John Reynolds
 

Bumble, Athers and Clive Lloyd should be thankful, it could have been worse. Old Trafford cricket ground could have been...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
Jobs of the Week

Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire

CRM Campaign Execution Manager, Barclays competitive salary plus excellent benefits, Coventry

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Senior Account Manager, I am Recruitment Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols)., Central London - Oxford Street on your doorstep

Head of Marketing and Business Development, BioCity Group Top quartile salary to attract the best, Nottingham

Senior Administration Assistant, Leisure, Blue Skies Marketing Recruitment £24000 to £26000 per annum, South West London

STAFFING MANAGER, Experiential, London, £26-32k, Dynamic New Alliances £26-32k, London

Creative Team, Red Sofa London £40000 - £45000 per annum + bens, London

Digital Planner Buyer - leading media agency!, Ultimate Asset £20000 - £25000 per annum + bens, London

Head of Product, Better Placed Recruitment £65000 - £70000 per annum + Car + Bonus + Benefits, Hertfordshire

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