Breaking news from Brand Republic - Facebook, Marketing, Sumly, JWT India, Unilever

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook moves to defuse algorithm row by Matthew Chapman 26 March 2013, 08:30AM Facebook has denied accusations that it changed its algorithm to reduce the reach of organic posts and force brands into additional investment in media. Marketing unveils multichannel revamp by 26 March 2013, 08:55AM Marketing, the leading brand for the UK marketing industry, is to unveil a fresh look at the end of April. Yahoo snaps up mobile app Sumly by Gordon MacMillan 26 March 2013, 09:21AM Yahoo has bought Sumly, the news app created by London teenager Nick D'Aloisio, for a reported $30m (£20m), as it struggles to turn itself and its lacklustre business around. JWT India acts on controversial Berlusconi Ford ads by Louise Ridley 25 March 2013, 04:07PM JWT India is taking serious action against a young creative after an ad featuring Silvio Berlusconi driving a Ford car with three women bound and gagged in the boot appeared online on Friday 22 March. Unilever pins hopes on better weather with BBQ-themed Hellmann's ad by John Reynolds 26 March 2013, 08:45AM Unilever is hoping the UK's miserable weather will warm up soon and usher in the barbecue season, as it launches a TV ad campaign promoting the squeezy-bottle format of Hellmann's Mayonnaise. Evening Standard's Dispossessed Fund smashes £10m barrier by Arif Durrani 26 March 2013, 08:57AM The London Evening Standard achieved a milestone this week by breaking all previous records for a newspaper-created charity. Dentsu's Aegis takeover to go through on Thursday by Maisie McCabe 26 March 2013, 09:50AM The £3.2bn takeover of Carat and Isobar-owner Aegis by Dentsu is expected to go through on Thursday 28 March, after Chinese regulatory authorities held a second hearing today. Oxford Street plots brand overhaul in fightback against Westfield by Matthew Chapman 26 March 2013, 08:00AM The New West End Company, the marketing body for London's West End, intends to create a consumer-facing brand for Oxford Street to help set it apart from the Westfield shopping centres. Promotion: Smile. The all new Flickr iPhone app is here Now you can capture, share and discover more with the updated Flickr app for iPhone and iPod touch   Also in the news Auto brands unite to promote electric cars to sceptical consumers by Alex Brownsell, 26 March 2013, 08:00AM Perrier-Jouët launches prize to celebrate contemporary art and craft by Nicola Kemp, 26 March 2013, 08:00AM ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations by Staff, 26 March 2013, 08:00AM Clear Channel Outdoor Planning Awards 2013 shortlist revealed by Staff, 25 March 2013, 11:50AM Three great ads Ben Tollett and Emer Stamp had nothing to do with by Suzanne Bidlake, 25 March 2013, 08:08AM Comedy Central hires Vodafone's Penny Brough to lead marketing by Maisie McCabe, 25 March 2013, 03:19PM Opinion Helen Edwards: 'Good enough' is fine for government agency roster by Helen Edwards 20 March 2013, 08:00AM It is time for agencies to understand that procurement professionals consider far more than just the lowest price when making purchase decisions. Marketers must embrace the commercial realities by Claire Beale 20 March 2013, 08:00AM The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne. Intelligence School Reports 2013: ZenithOptimedia by 25 March 2013, 08:00AM Score: 4 Last year: 7 By any standards, ZenithOptimedia s 2012 was not a vintage year. Accounts tumbled like skittles in the alley in the backroom of a pub. Among these were the 40 million B Q, 20 million Associated British Foods and 5milli... School Reports 2013: Wunderman by 25 March 2013, 08:00AM Score: 6 Last year: 7 The reshaping that Wunderman had gone through in 2011 to place itself in a better position to work across new channels was followed by more changes during 2012. Last year saw its chief executive, Brendan Tansey, replaced ... 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Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders