Friday 15 March 2013

Marketing Daily - Samsung unveils much-hyped Galaxy S4 smartphone amid Apple criticism. Plus Puma, EDF Energy, Starbucks, and Barry M

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Samsung unveils much-hyped Galaxy S4 smartphone amid Apple criticism
Matthew Chapman,
15 March 2013
 

Samsung has unveiled its latest flagship mobile phone, Galaxy S4, following a...

Samsung: Galaxy S4 smartphone launched in New York yesterday
 
 
Puma seeks to celebrate individuality with Worn My Way lifestyle campaign
Alex Brownsell,
15 March 2013
 

Puma has launched a major brand proposition using the strapline 'Worn My...

Puma:
 
 
EDF extends Paralympic sponsorship until Rio 2016
Matthew Chapman,
15 March 2013
 

EDF Energy has renewed its sponsorship of The British Paralympic Association (BPA)...

Paralympians: EDF Energy extends support for The British Paralympic Association
 
 
Brand barometer: Social media performance of Starbucks
15 March 2013
 

A look at the performance of Starbucks in social media over the...

Starbucks: UK tax avoidance has dented the brand's reputation
 
 
Barry M unveils 'Lash Vegas' mascara campaign
Echomo Efeyini,
15 March 2013
 

Barry M, the cosmetics company, is to launch a 2013 ad campaign...

Barry M: unveils ad campaign
 
 
Do you know your CEO? The eight essential leadership skills
Rachel Barnes,
14 March 2013
 

The Marketing Society has collaborated with Accenture to find out something all...

Do you know your CEO? The eight essential leadership skills
 
 
Why brands should embrace honesty
Nicola Kemp,
13 March 2013
 

Groupon co-founder and chief executive Andrew Mason's honest farewell email to staff...

Why brands should embrace honesty
 
 
Promotion: Reach New Customers And Power Sales With New Google Shopping
Read how Google Shopping affects UK retailers and what to consider when planning your new comparison shopping strategies, on desktop, mobile and tablet devices. Download it for free now.

 

Promotion: How will consumer privacy change marketing in 2013?
Learn how effective privacy can help engage visitors and drive conversions whilst still ensuring compliance. To secure your free place to this webcast, streaming live on 27th November, click here.
 
Also in the News
 
ITV targets football fans ahead of 2014 World Cup qualifiers
Echomo Efeyini,
15 March 2013
 
Channel 4 develops online research community, Tribes Live
Maisie McCabe,
15 March 2013
 
Microsoft to add Wi-Fi to park benches as part of Office 365 campaign
Echomo Efeyini,
15 March 2013
 
 
 
Blogs
 
 
Getting your clients’ brands into the cultural conversation (multiculturally)
Carlo Cavallone
 

It's no secret that advertising agencies working on a global scale are faced with a myriad of challenges. Generating international...

 
 
Don’t pink it & shrink it
Belinda Parmar
 

The ePad Femme is a simple, eight-inch tablet computer that runs Android 4.0 Ice Cream Sandwich and has 16 GB...

 
 
SXSW â€" a fantastic opportunity for brands but will any take advantage?
Mike Phillips
 

Landing in Austin you get the feeling everything about this city is dedicated to SXSW. For a few short weeks...

 
 
What the new Facebook means to Marketers, Businesses and Users
Paul Frampton
 

"Why can't we have the old Facebook?" "I hate this new Facebook." It never fails to astound me just...

 
 
Mobile World Congress 2013: Not the next big thing, the next big economy
Dominic Sunnebo
 

With the unprecedented pace of change in the mobile industry over the past five years, many of us were expecting...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Rules for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Reach New Customers and Power Sales With New Google Shopping (Expert Reports)
 
In 2012, Google announced the end of its free Google Product Search prog...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
 
 
Jobs of the Week

Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire

Senior Account Manager, I am Recruitment Salary £36K +/- (dependant on exp + bens inc pension, health care, 25 days holiday exc bank hols)., Central London - Oxford Street on your doorstep

Digital Account Director x 2, Stopgap £50000 - £55000 per annum, City of London

Head of Web Design, Better Placed Recruitment £40000 - £70000 per annum, Manchester

National Account Manager - Tesco, Jarlett de Grouchy £40000 - £50000 per annum + Car Allowance + Excellent Benefits Package, South East England

Senior Account Manager, below the line, £37k, MODA consult up to £37k + benefits, Central London

Account Manager, AF Selection £35,000 pro rata, West Midlands

Insight Manager, Jarlett de Grouchy £30000 - £36000 per annum + Bonus + Benefits, London

Senior Account Manager, Stopgap £35000 per annum, City of London

Senior Account Manager / Account Director, Duke Network £45k - £50k, Buckinghamshire

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